【京东创始人刘强东AI数字人直播首秀创纪录：观看量破2000万，成交额超5000万】
据京东集团官方发布的“京东黑板报”消息，4月16日下午6点18分，京东集团的创始人、董事会主席刘强东以一种全新的形式——“采销东哥AI数字人”亮相京东超市和京东家电家居采销直播间，开启了其直播首秀。这场别开生面的直播活动在业界引发了广泛关注。
开场仅一小时，刘强东的AI数字人直播就吸引了超过2000万观众在线观看，展现了强大的影响力和吸引力。随着直播的进行，观众的热情持续高涨，整场直播的累计成交额更是突破了5000万大关，彰显了京东平台及刘强东个人品牌的强大市场号召力。
此次刘强东的AI数字人直播首秀，不仅是一次科技与零售业的创新融合，也是京东在数字化营销领域的一次重要尝试。通过AI技术，京东成功地将创始人形象与数字化体验相结合，为消费者带来了独特的购物体验，同时也为电商平台的运营模式开辟了新的可能。
京东集团此举无疑在电商直播领域树立了新的标杆，预示着未来零售业将更加注重技术创新与用户体验的结合。刘强东的AI数字人直播不仅提升了销售业绩，更在业界引发了关于电商直播未来形态的深入思考。
英语如下：
**News Title:** “Liu Qiangdong’s AI Digital Avatar Makes Stunning Live Stream Debut: 20 Million Views, 50 Million in Sales!”
**Keywords:** Liu Qiangdong live stream, AI digital person, JD.com sales
**News Content:**
**JD.com’s founder Liu Qiangdong sets record with AI digital avatar’s live stream debut: Over 20 million views, over 50 million in transactions**
According to a report from the official “JD Chalkboard” by JD.com, at 6:18 PM on April 16, Liu Qiangdong, the founder and chairman of the board of JD.com, made his first appearance in a live stream as an “AI Digital Brother Qiangdong” in the JD Supermarket and JD Home Appliances and Furnishings Procurement and Sales直播间, attracting widespread attention in the industry.
Within just one hour of the opening, Liu Qiangdong’s AI digital avatar live stream drew over 20 million online viewers, demonstrating immense influence and appeal. As the live stream progressed, viewer enthusiasm remained high, with the total transaction amount surpassing 50 million, highlighting the strong market pull of both the JD.com platform and Liu Qiangdong’s personal brand.
Liu Qiangdong’s AI digital avatar’s maiden live stream not only represents a groundbreaking fusion of technology and retail but also constitutes a significant experimental foray into digital marketing for JD.com. By integrating the founder’s image with a digital experience through AI technology, the company has provided consumers with a unique shopping experience and opened up new possibilities for e-commerce platform operations.
This move by JD.com has undoubtedly set a new benchmark in the e-commerce live streaming domain, foreshadowing a future retail landscape that emphasizes technological innovation and user experience. Liu Qiangdong’s AI digital avatar live stream not only boosted sales performance but also sparked in-depth industry reflection on the evolving形态 of e-commerce live streaming.
【来源】https://mp.weixin.qq.com/s/xBoAP-6fZVQA9cEWT8gyfw
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