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据市场调查机构Counterpoint Research发布的最新报告显示,预计2023年全球智能手机出货量将降至11.5亿部,同比下降6%,创下近十年的历史新低。该报告指出,北美市场的经济衰退成为全球经济复苏的主要阻碍,今年上半年经济下滑幅度达到了两位数。在这样的背景下,苹果公司有望凭借其强大的品牌影响力和产品竞争力,成功登顶全球智能手机出货量榜首。这一消息无疑给持续低迷的手机市场带来了新的希望,也引发了业界的广泛关注和热议。业内人士普遍认为,尽管全球手机市场面临诸多挑战,但苹果公司的表现仍然值得期待。此次预测的出炉,再次凸显了苹果在全球手机市场中的领导地位和影响力。而对于其他手机厂商来说,如何应对市场变化,提升自身竞争力,也将成为未来发展的重要课题。在这个充满变数的市场环境中,我们有理由相信,只有不断创新和调整战略,才能在激烈的市场竞争中立于不败之地。

【来源】https://www.ithome.com/0/713/103.htm

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