据Business Insider报道，苹果公司正在积极探索利用人工智能（AI）技术优化其App Store的广告投放策略。这一举措表明，科技巨头苹果正试图与谷歌和Meta等竞争对手看齐，以提升其广告业务的精准性和效率。
据知情人士透露，苹果已经开始对部分广告客户进行一项新产品的测试，该产品利用AI算法自动确定广告在App Store内的展示位置。目前，苹果的广告产品已经涵盖了“搜索标签”、“搜索结果”、“您可能也会喜欢”以及“今日”页面的开屏广告。在新的测试模式下，广告主只需要提供预算、每次获取用户的成本目标，以及目标受众和国家/地区，苹果的AI系统将会自动判断并分配广告在四个广告位的最佳展示策略。
这一改变意味着苹果正逐步增强其在数字广告市场的参与度，同时也反映出其对用户隐私保护的承诺，即在不侵犯用户隐私的前提下，利用AI技术提升广告效果。苹果的这一尝试，或将为广告主带来更高效、更个性化的广告投放体验，同时也可能改变App Store的营销格局。
目前，苹果官方尚未对这一消息发表评论。然而，如果这一测试成功，我们可以预见，苹果的App Store广告业务将有可能迎来重大变革，进一步影响全球移动应用市场的推广模式。
英语如下：
**News Title:** “Apple Tests AI-Powered App Store Ads, Poised to Reshape Mobile Advertising Landscape”
**Keywords:** Apple, AI Ads, App Store
**News Content:** According to Business Insider, Apple is actively exploring the use of artificial intelligence (AI) technology to optimize its advertising strategies within the App Store. This move signals the tech giant’s attempt to align with competitors like Google and Meta, enhancing the precision and efficiency of its advertising business.
Sources familiar with the matter reveal that Apple has already started testing a new product with select advertising clients. This product utilizes AI algorithms to automatically determine the placement of ads within the App Store. Currently, Apple’s advertising offerings span “Search Tabs,” “Search Results,” “You Might Also Like,” and full-screen ads on the “Today” page. Under the new test model, advertisers would only need to provide a budget, cost-per-acquisition target, and target audience and countries, with Apple’s AI system then autonomously determining the optimal placement strategy across the four ad positions.
This development signifies Apple’s growing presence in the digital advertising market while echoing its commitment to user privacy. The company aims to enhance ad performance using AI without compromising user privacy. Apple’s experiment could potentially offer advertisers a more efficient and personalized ad experience, simultaneously reshaping the marketing landscape within the App Store.
At present, Apple has not officially commented on this news. However, should the tests prove successful, it foreshadows significant changes to Apple’s App Store ad business, potentially influencing global mobile app marketing approaches.
【来源】https://www.ithome.com/0/755/049.htm
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