央广网南京4月15日电（记者王姝姝）近年来，随着数字化时代的快速发展，线上线下的消费场景日益融合，然而，这一趋势也带来了一些新的问题。不少消费者反映，他们在不知情的情况下，自己的消费行为被商家直播，这种“被直播”的现象引发了公众对于个人隐私权的关注和质疑。
“花钱健身被直播了，不理解”、“在外面吃饭竟然被人直播”、“剪头发居然也被直播上镜，这合理吗？”——这些令人困扰的经历正困扰着越来越多的消费者。他们感到自己的隐私被侵犯，权益受到了损害。商家在未取得消费者同意的情况下，擅自利用消费者的消费场景进行直播，以此作为引流和营销的手段，这种行为在法律层面上是否合规，引起了社会的广泛讨论。
专家指出，消费者的隐私权是一项基本权利，未经同意的直播行为可能构成侵权。根据《个人信息保护法》等相关法律法规，任何组织和个人在处理个人信息时，都应当遵循合法、正当、必要的原则，不得侵犯他人的合法权益。商家在进行商业活动时，必须尊重并保护消费者的隐私，否则将面临法律的制裁。
目前，相关部门已经注意到这一问题，并开始着手研究制定更为细致的规范，以防止消费者在不知情的情况下“被直播”。同时，消费者权益保护机构也呼吁广大消费者提高自我保护意识，遇到此类情况时，应及时向商家提出异议，并向有关部门投诉，维护自身权益。
随着社会对个人隐私权重视程度的提升，商家必须认识到，尊重消费者隐私不仅是商业伦理的要求，也是法律责任的体现。在数字化浪潮中，平衡商业发展与个人隐私保护的关系，是每一个企业都必须面对的挑战。
英语如下：
News Title: “Consumer Rights Alarm Bell: The Rise of Un知情 Live Streaming Raises Questions on Personal Privacy Protection”
Keywords: Consumer live streaming, privacy rights, awareness of维权
News Content: NANCHANG, April 15 (CNR) – With the rapid development of the digital era, the integration of online and offline consumer scenarios has been on the rise, giving rise to new concerns. Many consumers have reported that their shopping activities are being live-streamed by merchants without their knowledge, sparking public concern and scrutiny over personal privacy rights.
“I was live-streamed while working out without consent, I don’t understand,” “I was being live-streamed while dining out,” “Even my haircut was broadcast live, is that acceptable?” – such bothersome experiences are becoming more prevalent among consumers. They feel their privacy has been violated and their rights infringed. Merchants, without obtaining consumers’ consent, utilize consumers’ shopping scenarios for live streaming as a means of attracting traffic and promoting sales. This practice has ignited widespread debate about its legality.
Experts point out that consumers’ privacy rights are fundamental rights, and unauthorized live streaming could potentially constitute an infringement. According to the Personal Information Protection Law and related regulations, any organization or individual processing personal information should adhere to the principles of legality, propriety, and necessity, and must not infringe upon others’ legitimate rights. Businesses, in their commercial activities, must respect and protect consumers’ privacy, or they will face legal repercussions.
Currently, relevant authorities have taken notice of this issue and are starting to work on more detailed guidelines to prevent consumers from being “live-streamed” without awareness. Meanwhile, consumer rights protection agencies are urging the public to enhance their self-protection awareness. Consumers should promptly object to merchants when encountering such situations and report to competent authorities to safeguard their rights.
As society’s emphasis on personal privacy rights intensifies, merchants must realize that respecting consumers’ privacy is not only a requirement of business ethics but also a manifestation of legal responsibility. Striking a balance between business development and personal privacy protection in the digital age is a challenge that every enterprise must confront.
【来源】http://www.chinanews.com/sh/2024/04-16/10199441.shtml
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