据Business Insider报道，苹果公司正在探索一项新的广告策略，以增强其App Store的广告投放效果。该公司正在测试一项基于人工智能的广告推广服务，旨在效仿谷歌和Meta的智能广告模式，以提供更为精准和高效的广告服务。
据知情人士透露，苹果已经开始对一小部分广告客户试点这款新工具，该工具能够自动决定广告在App Store中的展示位置。目前，苹果的广告产品已覆盖了“搜索标签”、“搜索结果”、“您可能也会喜欢”以及“今日”页面的开屏广告。在新的AI驱动的模式下，广告客户只需设定预算、每次获取用户的成本目标，以及目标受众和国家，苹果的算法将会自动优化广告的投放位置，确保在四个可用页面中实现最佳的曝光效果。
这一举措表明，苹果正进一步利用技术提升其广告业务的竞争力，同时可能也是为了应对日益激烈的数字广告市场的挑战。尽管苹果以其用户隐私保护政策闻名，但该公司也在寻找平衡商业利益和用户隐私的方式，以在App Store内创造更多的广告收入机会。
目前，苹果尚未公开评论这一测试，但这一消息已经引起了业界的广泛关注。如果测试成功，基于AI的广告投放可能会成为苹果App Store广告业务的一个重要转折点，为广告商提供更为智能化的投放策略，同时也可能对用户在App Store的浏览体验产生影响。
英语如下：
News Title: “Apple Tests AI-Powered App Store Advertising, Potentially Reshaping Mobile Advertising Landscape”
Keywords: Apple, AI Ads, App Store
News Content: According to Business Insider, Apple is exploring a new advertising strategy to enhance the effectiveness of its ads within the App Store. The company is testing an AI-driven ad promotion service, modeled after Google and Meta’s intelligent ad models, aiming to provide more precise and efficient ad services.
Sources familiar with the matter reveal that Apple has already started piloting this new tool with a select group of advertisers. The tool automatically determines the placement of ads within the App Store. Currently, Apple’s ad products span across “Search Tabs,” “Search Results,” “You Might Also Like,” and the “Today” page’s full-screen ads. Under the new AI-driven model, advertisers would only need to set a budget, cost-per-acquisition target, and target audience and country. Apple’s algorithms would then automatically optimize ad placement to ensure maximum exposure across the four available pages.
This move indicates that Apple is leveraging technology to enhance the competitiveness of its advertising business, possibly in response to the mounting challenges in the digital advertising market. While Apple is renowned for its user privacy policies, the company is also seeking to balance commercial interests with user privacy, creating more ad revenue opportunities within the App Store.
Apple has not publicly commented on this test, but the news has attracted significant industry attention. If successful, AI-driven ad placement could mark a significant turning point for Apple’s App Store ad business, offering advertisers smarter targeting strategies and potentially influencing users’ browsing experience within the App Store.
【来源】https://www.ithome.com/0/755/049.htm
Views: 1