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【海口,中新社电】4月14日,第四届中国国际消费品博览会在海南海口拉开帷幕。期间,毕马威中国与穆迪达维特联合发布了一份重量级报告——《海南自贸港旅游零售白皮书2024版》。报告预测,随着政策扶持力度加大和市场进一步开放,海南的旅游零售市场将迎来更为繁荣的时期,离岛免税政策的不断优化升级将成为市场增长的重要推动力。

报告指出,海南旅游零售业的火爆态势有望持续,这主要得益于中国政府对海南自贸港的大力推动。近年来,一系列的免税政策为海南吸引了大量国内外游客,推动了旅游零售业的快速发展。白皮书强调,未来几年,离岛免税政策将进一步完善,商品种类将更加丰富,购买限额也可能逐步提升,以满足消费者日益增长的高端消费需求。

同时,报告也指出,海南旅游零售市场的发展也将面临挑战,包括如何提升服务质量、优化购物环境以及应对国际竞争等。毕马威中国和穆迪达维特建议,海南需要不断提升旅游零售业的整体竞争力,打造独特的购物体验,以保持其在全球旅游零售市场的领先地位。

第四届消博会作为海南自贸港建设的重要展示窗口,吸引了众多国内外知名品牌参展,这无疑为海南旅游零售市场注入了新的活力。随着政策与市场的双重驱动,海南有望成为全球旅游零售的新热点。

英语如下:

**News Title:** “Prospects Bright for Hainan Free Trade Port’s Tourism Retail Market, Boosted by Enhanced Duty-Free Policies”

**Keywords:** Hainan Free Trade Port, Tourism Retail, Duty-Free Policies

**News Content:**

**Haikou, Xinhua News Agency -** On April 14, the 4th China International Consumer Goods Expo opened in Haikou, Hainan. During the event, KPMG China and Moody’s Analytics released a significant report titled “Hainan Free Trade Port Tourism Retail Whitepaper 2024 Edition.” The report forecasts a more prosperous era for Hainan’s tourism retail market, driven by increased policy support and market liberalization, with the continuous optimization and upgrading of the offshore duty-free policy acting as a key growth catalyst.

The report suggests that the vibrant state of Hainan’s tourism retail industry is expected to persist, largely due to the Chinese government’s strong push for the Hainan Free Trade Port. In recent years, a series of duty-free policies have attracted a large number of domestic and international tourists, fueling the rapid development of the tourism retail sector. The whitepaper emphasizes that in the coming years, the offshore duty-free policy will be further refined, with an expanded range of goods and potentially increased purchase limits to cater to consumers’ growing high-end demands.

However, the report also points out that the Hainan tourism retail market will face challenges, such as improving service quality, enhancing shopping environments, and competing internationally. KPMG China and Moody’s Analytics recommend that Hainan should continually enhance the overall competitiveness of its tourism retail industry and create distinctive shopping experiences to maintain its leading position in the global tourism retail market.

As a crucial showcase for the development of the Hainan Free Trade Port, the 4th Expo has attracted numerous renowned domestic and international brands, injecting new vitality into the Hainan tourism retail market. With the dual impetus of policy and market forces, Hainan is poised to emerge as a new global hotspot for tourism retail.

【来源】http://www.chinanews.com/cj/2024/04-14/10198698.shtml

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