《纽约时报》近期宣布了一项创新举措，计划在今年晚些时候推出一款由其内部研发的生成式人工智能广告工具。据 Axios 报道，这家知名媒体机构正积极寻找合作伙伴，准备从下一季度开始进行这项新技术的试验，旨在为营销人员提供更精准的广告定位解决方案。
这款人工智能工具将利用GenAI技术，根据广告活动的特定信息和目标，为广告商提供有关如何优化广告效果的智能建议。这标志着《纽约时报》在媒体技术领域的又一次重大突破，旨在提升广告效益，同时为读者带来更为贴合兴趣的广告体验。
《纽约时报》的这一创新尝试预计将在今年下半年全面向营销行业推广。此举不仅可能重塑广告行业的格局，也可能对其他媒体机构产生深远影响，推动整个行业向更智能、更个性化的广告模式转变。通过将人工智能与广告策略相结合，《纽约时报》有望在竞争激烈的媒体市场中继续保持领先地位。
英语如下：
News Title: “The New York Times Set to Launch AI Advertising Tool, Pioneering a New Era in Media Marketing”
Keywords: The New York Times, Artificial Intelligence, Advertising Tool
News Content: The New York Times recently announced an innovative move, planning to introduce a generative AI advertising tool developed in-house later this year. According to Axios, the renowned media organization is actively seeking partners to trial this new technology from the next quarter, aiming to provide marketers with more precise ad targeting solutions.
This AI tool, leveraging GenAI technology, will offer intelligent recommendations to advertisers on how to optimize ad performance based on specific campaign information and objectives. This marks another significant breakthrough for The New York Times in media technology, designed to enhance advertising effectiveness while offering readers a more interest-aligned advertising experience.
The New York Times’ pioneering endeavor is expected to be rolled out across the marketing industry in the latter half of the year. This development not only has the potential to reshape the advertising landscape but may also have a profound impact on other media institutions, driving the industry towards more intelligent and personalized advertising models. By combining artificial intelligence with advertising strategies, The New York Times aims to maintain its leading position in the competitive media market.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
Views: 1