**苹果公司取消电动汽车项目，转向人工智能研发**
据腾讯科技援引内部消息人士报道，全球科技巨头苹果公司已经决定取消其长期进行的自动驾驶电动汽车项目。这一决定在苹果内部引起了震动，影响了近2000名参与该项目的员工。苹果汽车项目，也被称为“特殊项目团队”（SPG），自启动以来已有十多年历史，期间公司对其投入了数十亿美元。然而，经过深思熟虑，苹果认为这一项目在当前市场环境下不具备可行性。
在美国当地时间周二，苹果向其员工正式通报了这一决定，标志着其在电动汽车领域的雄心壮志告一段落。作为转型的一部分，SPG的大量成员将被重新分配到人工智能部门，该部门由苹果的高级副总裁约翰·詹南德里亚（John Giannandrea）领导。詹南德里亚在人工智能领域有着深厚的背景，他的团队将专注于发展生成式人工智能技术，这是苹果未来战略的关键组成部分。
这一转向显示出苹果在面对行业挑战时的灵活性，以及对公司核心竞争力的再定位。随着AI技术的日益成熟和重要性提升，苹果正将重心转向更能发挥其软件和服务优势的领域，以保持其在全球科技市场的领先地位。尽管苹果的电动汽车梦想暂时搁浅，但其在人工智能领域的持续投入，预示着公司在未来可能会带来新的创新突破。
英语如下：
**Apple Abandons Electric Vehicle Project, Shifts Focus to AI Development**
Citing internal sources, Tencent Technology reports that tech giant Apple has decided to cancel its long-running autonomous electric vehicle project. The move has sent shockwaves through the company, affecting nearly 2,000 employees involved in the endeavor. Known internally as the “Special Projects Group” (SPG), the project has been in development for over a decade, with Apple investing billions of dollars in the pursuit.
On Tuesday, U.S. time, Apple officially informed its staff of the decision, marking the end of its ambitious foray into the electric vehicle market. As part of the transition, a significant portion of the SPG team will be reassigned to the artificial intelligence (AI) division, which is headed by Apple’s Senior Vice President, John Giannandrea. Giannandrea, with a strong background in AI, will lead his team in focusing on generative AI technologies, a critical component of Apple’s future strategy.
This shift demonstrates Apple’s adaptability in the face of industry challenges and a reorientation towards its core competencies. With the growing maturity and importance of AI, the company is redirecting its efforts towards areas that better leverage its software and service strengths, maintaining its competitive edge in the global tech market. While Apple’s electric vehicle aspirations are on hold, its continued investment in AI suggests the potential for new innovative breakthroughs in the future.
【来源】https://new.qq.com/rain/a/20240228A00HD700
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