网易首席执行官丁磊在近期的财报电话会议上表达了对人工智能生成内容（AIGC）技术的高度重视，他认为AI在当前阶段能够实现的功能比过去十年更为深远。丁磊强调，这一轮AI技术的浪潮将显著提升内容质量的中位数，特别是在游戏和音乐等领域。
网易公司正积极布局AIGC技术的应用，力求在游戏、音乐等多个场景中实现创新。以热门游戏《蛋仔派对》为例，该产品在中国市场取得了显著的成功，网易计划将这一成功经验带到海外市场。丁磊指出，全球的游戏玩家对于游戏的趣味性有着共同的追求，因此《蛋仔派对》的海外拓展将是一个逐步探索和验证的过程。
“我们相信，AIGC技术能够帮助我们更好地满足全球玩家的期待，提供更加丰富和高质量的游戏体验。”丁磊表示。网易将以此为契机，做好充分准备，迎接AI发展带来的新机遇。这一战略不仅显示出网易在技术创新上的决心，也预示着公司在全球游戏市场中的进一步布局。
来源：新京报
英语如下：
**News Title:** “NetEase’s Ding Lei: AIGC Leads Gaming Revolution, ‘Egg Baby Party’ Expands Overseas”
**Keywords:** AIGC application, Ding Lei’s remarks, game globalization
**News Content:** NetEase’s CEO, Ding Lei, recently expressed high regard for Artificial Intelligence-Generated Content (AIGC) technology during the company’s earnings call, stating that AI’s capabilities in the current stage surpass those of the past decade. Ding emphasized that this wave of AI technology will significantly elevate the median quality of content, particularly in the gaming and music industries.
NetEase is actively positioning itself in the AIGC technology landscape, striving for innovation across multiple scenarios, including gaming and music. Taking the popular game “Egg Baby Party” as an example, which has seen remarkable success in the Chinese market, NetEase aims to replicate this success internationally. Ding pointed out that gamers worldwide share a pursuit of fun, making the overseas expansion of “Egg Baby Party” a gradual exploration and validation process.
“We believe that AIGC technology will enable us to better meet the expectations of global gamers, providing more diverse and high-quality gaming experiences,” Ding Lei said. NetEase is leveraging this opportunity to prepare thoroughly for the new opportunities presented by AI development. This strategy not only demonstrates NetEase’s commitment to technological innovation but also signals the company’s further strategic expansion in the global gaming market.
**Source:** Beijing News Journal
【来源】https://www.bjnews.com.cn/detail/1709265669169651.html
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