【阿里巴巴推出AI电商营销工具“绘蛙”助力商家与达人提升创作效率】
阿里巴巴集团近日宣布，已组建一支专门的AI电商团队，致力于开发一款创新的电商营销工具——“绘蛙”。据Tech星球报道，“绘蛙”主要针对淘宝、天猫平台的商家和内容创作者，旨在通过人工智能技术提高他们的营销文案创作和商品展示效率。
“绘蛙”这一项目由杭州连凡信息技术有限公司负责开发，公开的工商信息显示，该公司为阿里巴巴（中国）有限公司的全资子公司。这一举措标志着阿里巴巴在AI电商领域的实质性布局，显示出其对技术创新以驱动电商生态发展的重视。
据绘蛙官网介绍，该工具将提供自动化营销文案生成服务，帮助商家快速创作吸引消费者的广告语。此外，它还将训练专属的AI模特，以更生动、个性化的方式展示商品，促进商品的种草效应，即激发消费者的购买欲望。
阿里巴巴的这一创新举措有望为电商行业带来新的变革，通过AI技术赋能商家和达人，降低营销成本，提高创作效率，进一步推动电商内容创作的智能化和专业化。随着“绘蛙”的推出，阿里巴巴正引领电商领域进入一个更加智能、高效的新阶段。
英语如下：
**News Title:** “Alibaba Launches AI E-commerce Tool ‘Huwa’ to Boost Marketing Efficiency for Merchants and Influencers”
**Keywords:** Alibaba AI E-commerce, Huwa Tool, Merchant Influencer Marketing
**News Content:**
**Alibaba Unveils AI-Powered E-commerce Marketing Tool “Huwa” to Enhance Efficiency for Merchants and Creators**
Alibaba Group recently announced the formation of a dedicated AI e-commerce team, tasked with developing an innovative marketing tool called “Huwa.” As reported by Tech Planet, Huwa is primarily aimed at merchants and content creators on the Taobao and Tmall platforms, with the goal of utilizing artificial intelligence technology to enhance their marketing copywriting and product showcasing efficiency.
The project is being developed by Hangzhou Lianfan Information Technology Co., Ltd., public corporate records reveal that the company is a wholly-owned subsidiary of Alibaba (China) Co., Ltd. This move signifies Alibaba’s substantial foray into the AI e-commerce sector, underscoring its commitment to technology innovation for driving the development of the e-commerce ecosystem.
According to the Huwa official website, the tool will offer automated marketing copy generation services, assisting merchants in swiftly crafting appealing ad slogans. Furthermore, it will train AI models specifically for product presentations, showcasing items in a more vivid and personalized manner to foster a “grassroots marketing” effect, stimulating consumers’购买欲望.
Alibaba’s innovative step is poised to bring transformation to the e-commerce industry by empowering merchants and influencers with AI technology, reducing marketing costs, and boosting efficiency in content creation. With the launch of Huwa, Alibaba is leading the sector into a new era of smarter and more efficient operations.
【来源】https://mp.weixin.qq.com/s/CrEeBLxzpjd6NQjm9BozcQ
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