【北京，2024年】在近日举行的2024快手磁力大会上，快手商业化算法负责人江鹏宣布了一个引人注目的消息：快手的快意通用大语言模型已经超越了OpenAI的GPT-3.5，在语言处理能力上达到了新的高度。通过实施千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出一款在营销领域与GPT-4相媲美的大语言模型。这一创新意味着快意模型不仅能理解并生成高质量文本，还能精准把握快手平台的特色和风格，为用户提供更加贴近快手社区氛围的营销素材。
此外，快手在数字化领域也取得了重大突破。其女娲数字人平台现能支持超过2200路数字人24小时不间断直播，这一壮举展示了快手在虚拟现实技术上的领先地位。同时，快手的盘古视频AIGC（人工智能生成内容）技术更是将营销转化率提升了33%，这意味着快手的智能化营销策略正在显著提升商业效益。
江鹏表示，这些技术进步是快手致力于技术创新，赋能商业化的重要成果。快手将继续探索人工智能在内容创作和营销领域的无限可能，以更高效、更个性化的服务满足用户和广告主的需求。此次磁力大会的成果展示了快手在新闻、娱乐、营销等多维度的全面升级，预示着其在未来数字媒体市场中的竞争实力将进一步增强。
英语如下：
**News Title:** “Kuaishou Breaks New Ground: Kaiyi Large Language Model Outperforms GPT-3.5, Matches GPT-4 in Marketing Efficiency”
**Keywords:** Kaiyi Model, Digital Human Platform, AIGC Conversion Rate
**News Content:** **Beijing, 2024** – At the recent 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, announced a groundbreaking development: Kuaishou’s Kaiyi general large language model has surpassed OpenAI’s GPT-3.5, reaching new heights in language processing capabilities. Through trillion-level token commercial knowledge pre-training and millions of commercial instruction alignments, Kuaishou has successfully developed a language model that rivals GPT-4 in the marketing domain. This innovation signifies that the Kaiyi model not only understands and generates high-quality text but also accurately captures the unique features and style of the Kuaishou platform, providing marketing materials that better resonate with the platform’s community vibe.
Furthermore, Kuaishou has made significant strides in the digital realm. Its Nuwa Digital Human Platform now supports over 2,200 digital humans streaming non-stop for 24 hours, showcasing Kuaishou’s leading position in virtual reality technology. Simultaneously, Kuaishou’s Pan Gu video AIGC (Artificial Intelligence Generated Content) technology has boosted marketing conversion rates by 33%, indicating that Kuaishou’s intelligent marketing strategies are significantly enhancing commercial effectiveness.
Jiang Peng remarked that these technological advancements are the fruits of Kuaishou’s commitment to innovation and its efforts to empower commercialization. The company will continue to explore the limitless possibilities of AI in content creation and marketing, aiming to provide more efficient and personalized services to meet the needs of users and advertisers. The outcomes of this Magnetism Conference demonstrate Kuaishou’s comprehensive upgrade across news, entertainment, and marketing sectors, foreshadowing a further strengthening of its competitive stance in the future digital media market.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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