据Business Insider报道，苹果公司正在积极探索人工智能在App Store广告投放中的应用。这家科技巨头正试图效仿谷歌和Meta，利用AI技术提升其广告推广服务的效率和精准度。消息人士透露，苹果已经对一小部分广告客户启动了测试，推出一款新产品，该产品能自动优化广告在App Store内的展示位置。
目前，苹果的广告产品已覆盖了“搜索标签”、“搜索结果”、“您可能也会喜欢”以及“今日”页面的开屏广告。通过新测试的AI系统，广告商只需要提供预算、每次获取用户的成本目标，以及目标受众和国家/地区，苹果的算法将自动判断并分配广告在上述四个页面中的最佳展示位置，以期达到最大化的广告效果和用户覆盖。
这一举措表明，苹果正试图在保护用户隐私的同时，增强其广告业务的竞争力。苹果以其严格的隐私政策闻名，而AI驱动的广告投放系统可能允许公司在不侵犯用户隐私的前提下，提供更个性化和高效的广告服务。然而，苹果如何平衡用户体验、隐私保护和广告收益，将是这一新策略面临的关键挑战。
英语如下：
News Title: “Apple Tests AI-Powered App Store Advertising, Automating Promotion Strategies”
Keywords: Apple, AI Ads, App Store
News Content: According to Business Insider, Apple is actively exploring the application of artificial intelligence in advertising within the App Store. The tech giant is looking to emulate Google and Meta by leveraging AI to enhance the efficiency and targeting accuracy of its advertising services. Sources reveal that the company has already initiated a trial with a select group of advertisers, introducing a new product that automatically optimizes ad placement within the App Store.
Currently, Apple’s advertising offerings span “Search Tabs,” “Search Results,” “You Might Also Like,” and full-screen ads on the “Today” page. With the new AI system being tested, advertisers need only provide a budget, cost-per-user acquisition target, and the target audience and countries. Apple’s algorithms will then automatically determine the optimal placement of ads across these four sections to maximize advertising impact and user reach.
This move signals Apple’s attempt to enhance the competitiveness of its advertising business while maintaining user privacy. Renowned for its strict privacy policies, an AI-driven advertising system could allow the company to offer more personalized and efficient ads without infringing on users’ privacy. However, striking a balance between user experience, privacy protection, and advertising revenue will be a key challenge for this new strategy.
【来源】https://www.ithome.com/0/755/049.htm
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