据IT之家报道，市场分析巨头Gartner近日发布了一份具有深远影响的报告，指出生成式人工智能技术正在对传统搜索引擎构成重大挑战。该报告预测，到2026年，全球搜索引擎的搜索量可能较当前水平下降多达25%。
生成式AI，这种能够自动生成人类语言的先进技术，正在逐渐改变信息获取和检索的方式。Gartner认为，随着用户开始依赖AI进行更高效、更个性化的信息搜索，传统的关键词搜索模式可能将不再满足市场需求，从而导致搜索量的显著下滑。
报告警示企业，必须尽快调整其营销渠道策略，以适应这一即将来临的变革。随着用户行为的转变，企业需要探索新的方法来触达消费者，例如利用AI驱动的个性化推荐和互动式内容，以保持市场竞争力。
Gartner的这一预测，无疑为全球科技行业敲响了警钟，搜索引擎行业和相关营销领域将不得不重新审视其业务模式，寻求创新与转型。生成式AI的崛起，不仅将重塑搜索引擎的未来，也可能开启一个全新的信息时代。
英语如下：
**News Title:** “Impact of Generative AI: Search Engine Queries Expected to Decline 25% by 2026, Signaling Major Industry Shift”
**Keywords:** Generative AI, Search Engines, 25% Decrease in Search Queries
**News Content:**
**Title:** Generative AI Sparks Transformation; Gartner Report Forecasts 25% Drop in Search Engine Queries by 2026
According to IT Home, market analysis giant Gartner recently released a far-reaching report stating that generative artificial intelligence (AI) technologies are posing a significant challenge to conventional search engines. The report predicts that global search engine queries could decline by up to 25% from current levels by 2026.
Generative AI, an advanced technology capable of generating human-like language, is gradually altering the way information is accessed and retrieved. Gartner suggests that as users increasingly rely on AI for more efficient and personalized search, the traditional keyword search model may no longer meet market demands, leading to a substantial decrease in search volume.
The report cautions businesses to adapt their marketing channel strategies promptly to accommodate this impending change. With evolving user behavior, companies need to explore new methods to reach consumers, such as AI-driven personalized recommendations and interactive content, to maintain competitive edge.
Gartner’s prediction serves as a wake-up call for the global tech industry, compelling search engine companies and related marketing sectors to reassess their business models and seek innovation and transformation. The rise of generative AI is set to reshape the future of search engines and potentially usher in a new era of information access.
【来源】https://www.ithome.com/0/750/947.htm
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