《纽约时报》近期宣布，将于今年晚些时候推出一款创新的生成式人工智能广告工具，旨在提升广告定位的精准性和效果。据知情媒体 Axios 报道，这家知名媒体机构正在积极招募合作伙伴，计划从下一季度开始，运用人工智能技术进行广告效果优化的试验。
这款由《纽约时报》自主研发的GenAI工具，能够根据广告商的活动信息和目标，智能分析并提出广告投放的策略建议，以实现最大化的市场影响力。通过深度学习和数据分析，GenAI能够洞察读者的行为模式，帮助广告客户更好地理解他们的目标受众，从而定制更符合受众兴趣的广告内容。
《纽约时报》的这一举措标志着其在数字化转型道路上的又一重要步骤，旨在将传统媒体的优势与人工智能的精准性相结合，为广告客户提供更高效、更具针对性的广告解决方案。预计该工具将在今年下半年全面向营销人员开放，有望重塑广告行业的营销模式，提升广告业的创新水平。
这一创新尝试不仅将影响《纽约时报》自身的广告业务，也可能对整个新闻媒体行业产生深远影响，推动媒体与技术的融合，进一步探索媒体广告的新可能。
英语如下：
**News Title:** “The New York Times Set to Launch AI Advertising Tool, Revolutionizing Marketing Era”
**Keywords:** The New York Times, Artificial Intelligence, Advertising Tool
**News Content:** The New York Times recently announced that it will introduce an innovative generative artificial intelligence advertising tool later this year, aimed at enhancing the precision and effectiveness of ad targeting. According to Axios, a source familiar with the matter, the renowned media organization is actively seeking partners for trials of AI-driven ad optimization starting from the next quarter.
Dubbed GenAI, this tool, developed in-house by The New York Times, intelligently analyzes advertisers’ campaign information and objectives to provide strategic recommendations for ad placement, maximizing market impact. By leveraging deep learning and data analysis, GenAI can discern readers’ behavioral patterns, enabling advertisers to better understand their target audience and tailor广告 content more in line with audience interests.
This move signifies another significant step in The New York Times’ digital transformation journey, combining the strengths of traditional media with AI’s precision to offer clients more efficient and targeted advertising solutions. The tool is expected to be fully available to marketers later this year, potentially reshaping the advertising industry’s marketing approach and boosting innovation in the sector.
Not only will this innovative endeavor impact The New York Times’ advertising operations, but it is also poised to have a far-reaching effect on the entire news media industry, fostering the integration of media and technology and exploring new possibilities in media advertising.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
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