【保健品“杀熟”新招：广场舞队牵线，老人旅途“买买买”】
近年来，保健品市场的新招层出不穷，一些不良商家瞄准了老年人群体，利用他们对健康的关注和信息不对称，施展“杀熟”手段。近日，一种以广场舞队为纽带，组织老年人出游并诱导购物的新型营销模式引起了社会广泛关注。
据调查，一些广场舞队的组织者与保健品销售商暗中合作，以免费或低价旅游为诱饵，组织老年舞友们参加各地的“健康之旅”。在旅途中，导游和销售人员通过健康讲座、体验活动等形式，大肆推销各类保健品。这些产品往往价格虚高，功效被夸大，甚至有些存在安全隐患。
参与过此类旅行的老人反映，他们在旅途中频繁遭遇销售压力，有些甚至在不完全了解产品的情况下被劝说大量购买。这种现象不仅侵犯了消费者的权益，更对老年人的身心健康构成威胁。
对此，有关部门已开始加强对保健品市场的监管，严厉打击此类“杀熟”行为。同时，专家呼吁，子女应关注老年人的消费行为，帮助他们提高识别虚假信息的能力，避免落入保健品营销的陷阱。社区和老年活动组织者也应增强社会责任感，避免成为不法商家的帮凶。
保健品市场需要规范，老年人的权益需要保护。只有社会各界共同努力，才能营造一个安全、健康的消费环境，让老年人在享受生活的同时，不再因“买买买”而忧虑。
英语如下：
**News Title:** “Senior Travel Groups Turned into Health Supplement Shopping Frenzy via Square Dance Ties: A New Trap in ‘Familiarity Economy'”
**Keywords:** Health supplement trap, square dance promotions, elder consumer fraud
**News Content:**
**New Tricks in the Health Supplements Trade: Square Dance Teams Facilitating Elderly Buying Spree During Trips**
In recent years, the health supplement market has seen a barrage of innovative tactics, with unscrupulous vendors targeting the elderly population, exploiting their health concerns and information disparities. A novel marketing strategy that links square dance teams to organize tours with induced shopping has recently drawn widespread public attention.
Investigations reveal that some square dance team organizers are covertly collaborating with health supplement sellers. They lure elderly dancers with free or low-cost travel deals for so-called “health tours” across various locations. During these trips, tour guides and salespeople use health seminars and体验 activities to aggressively promote a wide range of supplements. These products are often overpriced, with their benefits exaggerated, and some pose potential safety risks.
Seniors who have participated in such tours have reported constant sales pressure, with some purchasing large quantities without full knowledge of the products. This phenomenon not only infringes on consumer rights but also jeopardizes the physical and mental well-being of the elderly.
In response, authorities have stepped up regulation of the health supplement market and are cracking down on such exploitative practices. Meanwhile, experts call for children to monitor their elderly parents’ consumption habits, assisting them in discerning false information to avoid falling prey to marketing traps. Community organizations and seniors’ activity planners are also urged to enhance their sense of social responsibility, refraining from aiding unscrupulous merchants.
The health supplement market requires regularization, and the rights of the elderly need protection. Only through concerted efforts from all sectors of society can we create a secure and healthy consumption environment, allowing seniors to enjoy life without the anxiety of excessive purchasing.
【来源】http://www.chinanews.com/life/2024/04-07/10194078.shtml
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