【快手技术创新引领行业新高度，大语言模型与营销能力比肩国际先进水平】
在2024年的快手磁力大会上，快手商业化算法负责人江鹏透露了一项重大技术突破：快意通用大语言模型已超越GPT-3.5，展现出业界领先的语言处理能力。江鹏表示，通过千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出专为营销领域定制的大语言模型，该模型能够精准生成符合快手平台风格的营销素材，其在营销领域的效能已与OpenAI的最新模型GPT-4并驾齐驱。
此外，快手在数字人直播和人工智能生成内容（AIGC）方面也取得了显著进展。其女娲数字人平台现能支持超过2200路数字人24小时不间断直播，为用户提供丰富多元的内容体验。而盘古视频AIGC技术的运用，则显著提升了营销转化率，达到了33%的提升，这标志着快手在内容创造和商业化结合上迈出了坚实的一步。
这一系列技术创新不仅彰显了快手在人工智能领域的深厚积累，也预示着其在短视频和直播行业的领先地位得到进一步巩固。快手将持续利用人工智能技术驱动内容创新，为用户和广告主提供更加智能、高效的服务，推动行业整体的智能化升级。
英语如下：
News Title: “Kuaishou Breaks New Ground: Kuaiyi Model Outperforms GPT-3.5, Marketing Capabilities Match GPT-4”
Keywords: Kuaiyi Model, Digital Human Platform, AIGC Conversion Rate
News Content: **[Kuaishou’s Technological Innovation Sets a New Industry Benchmark, Language Model and Marketing Capabilities Reach International Standards]**
At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, unveiled a significant technological breakthrough: the Kuaiyi Large Language Model has surpassed GPT-3.5, demonstrating industry-leading language processing capabilities. Jiang Peng revealed that through pre-training with trillions of commercial knowledge Tokens and alignment with millions of commercial instructions, Kuaishou has successfully developed a language model tailored for the marketing domain. This model can precisely generate marketing materials in line with the Kuaishou platform’s style, with its effectiveness in marketing now on par with OpenAI’s latest model, GPT-4.
Furthermore, Kuaishou has made remarkable strides in digital human streaming and Artificial Intelligence Generated Content (AIGC). Its Nüwa Digital Human Platform now supports over 2,200 digital humans streaming non-stop for 24 hours, providing users with a diverse content experience. The use of Pangu Video’s AIGC technology has significantly improved the marketing conversion rate, achieving a 33% boost. This signifies a robust step forward for Kuaishou in the integration of content creation and commercialization.
These技术创新 not only showcase Kuaishou’s profound expertise in artificial intelligence but also signal a further consolidation of its leading position in the short video and live streaming industry. Kuaishou will continue to leverage AI technology to drive content innovation, offering smarter and more efficient services to users and advertisers, propelling the industry’s overall智能化 transformation.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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