据Business Insider报道，科技巨头苹果正在积极探索人工智能在广告领域的应用，尝试模仿谷歌和Meta的策略，以提升其App Store的广告效果。消息人士透露，苹果已经对一小部分广告客户启动了一项测试，利用AI技术自动优化广告在App Store中的展示位置。
这一新举措意味着广告客户将不再需要手动调整广告投放策略。他们只需提供预算、每次获取用户的成本目标，以及目标受众和国家/地区，苹果的AI算法将自动决定广告在“搜索标签”、“搜索结果”、“您可能也会喜欢”以及“今日”页面等四个关键位置的最佳展示策略。这一改变旨在为广告商提供更高效、精准的投放服务，同时也可能提升用户的广告体验，确保广告内容与用户的兴趣和需求更加匹配。
目前，苹果的广告产品已经覆盖了App Store的多个重要页面，这一AI驱动的广告投放测试是其进一步提升广告平台性能的尝试。此举反映了苹果在维护用户隐私的同时，寻求广告业务增长的战略调整。苹果尚未对此消息发表官方评论，但这一动态预示着科技巨头在广告市场的竞争将进一步加剧。
英语如下：
Title: “Apple Tests AI-Powered App Store Advertising, Set to Reshape Mobile Ad Landscape”
Keywords: Apple, AI Ads, App Store
News Content:
Apple, the tech giant, is reportedly exploring the application of artificial intelligence in the advertising sector, emulating strategies from Google and Meta, in an effort to enhance the effectiveness of its App Store ads, according to Business Insider. Sources indicate that the company has initiated a small-scale test with a select group of advertisers, utilizing AI technology to automate the positioning of ads within the App Store.
This new approach eliminates the need for advertisers to manually adjust their ad strategies. Advertisers will simply provide a budget, cost-per-acquisition target, and target audience and countries, after which Apple’s AI algorithms will automatically determine the optimal placement for ads across four key locations: “Search Tabs,” “Search Results,” “You Might Also Like,” and the “Today” page. This change aims to offer advertisers a more efficient and targeted service, while potentially improving the user experience by ensuring广告 content aligns more closely with users’ interests and needs.
Currently, Apple’s advertising products span multiple key pages within the App Store. This AI-driven advertising test is a step towards enhancing the performance of its ad platform. This move reflects Apple’s strategy to grow its advertising business while maintaining user privacy. Apple has not yet commented officially on the matter, but this development signals an intensifying competition among tech giants in the advertising market.
【来源】https://www.ithome.com/0/755/049.htm
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