【Sensor Tower收购Data.ai，打造营销情报新标准】
全球领先的数字经济数据供应商Sensor Tower于3月18日发布重大公告，宣布成功收购知名市场情报平台Data.ai，原名为App Annie。此次并购的财务细节未予公开，但这一举措无疑标志着Sensor Tower在行业内的深远影响和战略扩张。
通过此次收购，Sensor Tower旨在构建业界领先的营销情报解决方案，以满足日益增长的数字市场分析需求。这一整合将使Sensor Tower能够提供更为全面的服务，覆盖从应用市场动态到更广泛的数字经济趋势的全方位洞察。
值得注意的是，这次合并还将扩大Sensor Tower的客户基础，包括微软和Sky等已经在使用Data.ai移动应用智能工具的知名大企业。这表明，两家公司的合并将为现有客户提供更强大的数据分析工具，同时吸引新的企业用户，以帮助他们在竞争激烈的移动市场中做出更明智的决策。
Sensor Tower的这次战略举措不仅彰显了其在数字经济领域的领导地位，也预示着未来市场情报服务的创新方向。随着数字营销和应用经济的不断发展，这样的整合将为全球企业带来更高效、更深入的市场分析能力，以适应快速变化的数字环境。
英语如下：
**News Title:** “Sensor Tower Acquires Data.ai, Setting a New Standard in Marketing Intelligence, Benefitting Brands like Microsoft and Sky”
**Keywords:** Sensor Tower, Data.ai acquisition, market intelligence
**News Content:**
**”Sensor Tower Acquires Data.ai to Establish New Benchmarks in Marketing Intelligence”**
Global leader in digital economy data, Sensor Tower, made a significant announcement on March 18, revealing the successful acquisition of renowned market intelligence platform Data.ai, formerly known as App Annie. Financial details of the merger were not disclosed, but the move undoubtedly signifies Sensor Tower’s profound impact and strategic expansion within the industry.
With this acquisition, Sensor Tower aims to build the industry’s premier marketing intelligence solution to cater to the growing demand for digital market analysis. This integration will enable Sensor Tower to offer a more comprehensive service, providing all-encompassing insights into everything from app market dynamics to broader digital economy trends.
Notably, the merger will also broaden Sensor Tower’s client base, incorporating major brands like Microsoft and Sky, which already leverage Data.ai’s mobile app intelligence tools. This suggests that the combined forces of the two companies will result in enhanced data analytics tools for existing clients and attract new enterprise users, assisting them in making more informed decisions in the fiercely competitive mobile market.
Sensor Tower’s strategic move underscores its leadership in the digital economy sector and foreshadows innovation in the realm of market intelligence services. As digital marketing and the app economy continue to evolve, such integrations will provide global businesses with more efficient and in-depth market analytical capabilities, enabling them to adapt to the rapidly changing digital landscape.
【来源】https://www.cls.cn/detail/1622903
Views: 1