据SensorTower最新发布的报告，2023年全球非游戏移动应用市场展现出强劲的增长势头，年度总收入达到了531亿美元，预计在2024年将进一步攀升至612亿美元。这一增长的背后，AI应用成为了显著的推动力，其下载量和内购收入均实现了显著飞跃。
报告指出，AI应用领域在2023年经历了爆发式增长，活跃AI应用的数量相比之前激增近160%，超过2000款应用。这一增长态势表明，AI技术在移动应用领域的应用正日益普及和深化。值得注意的是，AI应用的年度下载量同比增长60%，达到惊人的21亿次，而内购收入则上涨了70%，突破17亿美元大关。
在众多应用中，《Snapchat》、《Spotify》、《CapCut》、《PictureThis》和《GoodNovel》等脱颖而出，它们的年度内购收入首次超过1亿美元，显示出AI技术在提升用户体验和商业模式创新上的显著效果。这一增长趋势不仅反映了用户对AI技术的接纳度提升，也预示着AI应用在未来将有更大的市场潜力和发展空间。
随着AI技术的不断发展和创新，移动应用市场将迎来更多元化的服务和更丰富的商业模式，为全球用户带来更为智能、便捷的数字生活体验。同时，这也为开发者和投资者提供了广阔的机遇，预示着AI应用领域将持续成为行业关注的焦点。
英语如下：
**News Title:** “AI App Boom in 2023: Downloads Surge 60%, In-App Purchases Soar 70%, Over 2,000 Apps Emerge”
**Keywords:** AI app boom, 60% download growth, 70% in-app purchase growth
**News Content:** According to the latest report from SensorTower, the global non-gaming mobile app market exhibited robust growth in 2023, with total annual revenues reaching $53.1 billion,预计 to rise to $61.2 billion in 2024. A key driver of this growth has been AI applications, which have seen significant leaps in both downloads and in-app purchases.
The report highlights that the AI application sector experienced a burst of growth in 2023, with the number of active AI apps increasing by nearly 160%, surpassing 2,000. This surge indicates the increasing adoption and deepening of AI technology within the mobile app domain. Notably, annual downloads of AI apps grew by 60% to a staggering 2.1 billion, while in-app purchases soared 70% to break the $1.7 billion threshold.
Among the standout apps were Snapchat, Spotify, CapCut, PictureThis, and GoodNovel, each crossing the $100 million mark in annual in-app purchases for the first time. This showcases the significant impact of AI technology on enhancing user experience and innovating business models. This growth trend not only reflects the increasing acceptance of AI technology by users but also forecasts a larger market potential and room for development for AI apps in the future.
As AI technology continues to evolve and innovate, the mobile app market will witness more diversified services and enriched business models, offering global users a smarter and more convenient digital lifestyle. Simultaneously, this presents vast opportunities for developers and investors, signaling that the AI app sector will remain a focal point of industry attention.
【来源】https://sensortower-china.com/zh-CN/blog/state-of-mobile-app-market-outlook-2024-report-CN
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