苹果CEO蒂姆·库克在最近的财报电话会议上，就外界对全新MR（混合现实）头显Vision Pro高昂价格的质疑进行了回应。他表示，尽管这款设备的定价可能让一些消费者咋舌，但其背后蕴含的技术价值不容忽视。据库克透露，Vision Pro头显整合了多达5000项专利技术，这在很大程度上解释了其价格定位。
“当我们谈论价格时，我们需要理解这不仅仅是一个设备，”库克指出，“Vision Pro是一个集成了大量尖端技术的创新产品。苹果在这一领域投入了多年研发，每一项技术都深受人工智能的驱动，以提供前所未有的用户体验。”
库克的言论凸显了苹果对MR头显的定位，即不仅仅是一个消费电子产品，而是一个技术密集型的高端解决方案。这一策略表明，苹果愿意为追求技术领先和创新体验的消费者设定较高的入门门槛，同时也反映出公司在AI和混合现实领域的深厚积累。
随着Vision Pro的发布，苹果再次展示了其在科技行业中的领先地位，以及对新技术的深入探索。然而，面对市场上对价格敏感的消费者，苹果是否能通过技术优势说服他们接受这一高昂定价，仍有待市场检验。
英语如下：
News Title: “Apple CEO Cook: Vision Pro MR Headset Incorporates 5,000 Patents, High Price Reflects Technological Innovation”
Keywords: Cook’s response, MR headset, 5,000 patents
News Content: Apple CEO Tim Cook addressed the recent concerns over the steep price tag of the new Mixed Reality (MR) headset, the Vision Pro, during the company’s latest earnings call. He emphasized that while the device’s pricing might astonish some consumers, the technological value it embodies should not be overlooked. Cook revealed that the Vision Pro incorporates as many as 5,000 patented technologies, which largely justify its positioning in terms of cost.
“When we talk about the price, we need to understand that this is not just a device,” Cook pointed out. “The Vision Pro is an innovative product that integrates a multitude of cutting-edge technologies. Apple has invested years in R&D in this field, and every technology is AI-driven to deliver an unprecedented user experience.”
Cook’s remarks underscore Apple’s positioning of the MR headset, not merely as a consumer electronic product, but as a high-end, technology-intensive solution. This strategy indicates Apple’s willingness to set a higher entry barrier for consumers seeking technological superiority and innovative experiences, reflecting the company’s extensive accumulation in AI and mixed reality domains.
With the launch of the Vision Pro, Apple once again demonstrates its leadership in the tech industry and its dedication to exploring new technologies. However, whether the company can convince price-sensitive consumers with its technological advantages to accept the premium pricing remains to be seen in the market’s response.
【来源】https://finance.sina.com.cn/stock/usstock/c/2024-02-02/doc-inafrekc9702141.shtml
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