英国初创公司NumberEight，一家专注于利用人工智能提供消费者行为洞察的广告隐私平台，近日宣布成功完成270万美元的Pre-A轮融资。此轮融资由ACF Investors领投，知名投资机构Nauta Capital和Ascension Ventures，以及多位重量级天使投资者共同参与。
NumberEight的创新之处在于，它开发了一款先进的人工智能工具，能够对设备用户的行为进行深度分析，从而为广告商提供精准的消费者画像。值得注意的是，这一工具在提供个性化广告服务的同时，完全避免了依赖传统的cookie追踪技术，从而在保护用户隐私的同时，提升了广告的针对性和效果。
本轮融资的资金将主要用于进一步研发其人工智能技术，加强产品创新能力，以及扩大市场影响力。NumberEight的这一举措预示着广告行业在尊重用户隐私和提升广告效率之间找到了新的平衡点，可能引领行业未来的发展趋势。据UKTN报道，这一轮融资的成功，无疑为NumberEight在广告隐私领域的领先地位奠定了坚实基础。
英语如下：
**News Title:** “NumberEight Raises $2.7 Million Pre-A Round to Redefine Advertising Privacy with AI”
**Keywords:** AI advertising platform, NumberEight, Pre-A funding
**News Content:**
**Title:** NumberEight Secures $2.7 Million Pre-A Round to Revolutionize Advertising Privacy with Artificial Intelligence
British startup NumberEight, an advertising privacy platform specializing in AI-driven consumer behavior insights, has recently announced the successful completion of a $2.7 million Pre-A funding round. The round was led by ACF Investors, with participation from renowned venture capital firms Nauta Capital and Ascension Ventures, as well as several prominent angel investors.
What sets NumberEight apart is its development of an advanced AI tool that deeply analyzes device users’ behavior to provide advertisers with precise consumer profiles. Notably, this tool delivers personalized advertising without relying on traditional cookie-tracking techniques, thereby preserving user privacy while enhancing ad relevance and effectiveness.
The funds raised will be predominantly allocated to further develop its AI technology, enhance product innovation, and expand its market presence. NumberEight’s approach signals a new equilibrium in the advertising industry, balancing user privacy with ad efficiency and potentially setting a future trend. According to UKTN, this successful funding round solidifies NumberEight’s leading position in the advertising privacy landscape.
【来源】https://www.uktech.news/ai/numbereight-cookieless-targeted-ads-funding-20240111
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