【亚马逊推出人工智能购物助手“Rufus”，助力智能购物新体验】
全球电商巨头亚马逊近日宣布，其研发的人工智能购物助手“Rufus”已正式亮相。这款购物助手以其公司标志性的柯基吉祥物命名，旨在为用户提供更加智能化、个性化的购物咨询服务。
据科技媒体The Verge报道，Rufus经过深度学习训练，掌握了亚马逊庞大的产品数据库，包括各类产品的详细信息和客户评论，甚至还能广泛抓取网络上的相关资讯。这使得Rufus能够针对用户关于商品的各种疑问提供准确答案，进行产品比较，并依据用户需求给出购买建议。
目前，Rufus仍处于测试阶段，仅对“特定客户”开放，以便收集反馈和优化功能。亚马逊计划在接下来的几周内逐步扩大试用范围，让更多用户能够体验到这款人工智能购物助手带来的便利。
亚马逊此举进一步彰显了其在人工智能领域的探索和创新，也是对消费者购物体验的又一次升级。Rufus的推出，有望在未来的电商市场中引发新一轮的智能服务竞赛，为消费者提供更为高效、贴心的购物环境。
英语如下：
**News Title:** “Amazon Launches AI Shopping Assistant ‘Rufus’ for a New Era of Personalized Shopping”
**Keywords:** Amazon, Rufus, Artificial Intelligence
**News Content:**
**Amazon Introduces AI Shopping Assistant ‘Rufus’ for an Enhanced Smart Shopping Experience**
Global e-commerce giant Amazon recently announced the debut of its artificial intelligence (AI) shopping assistant, Rufus, named after the company’s iconic Corgi mascot. The aim is to provide users with a more intelligent and personalized shopping consultation service.
According to tech news outlet The Verge, Rufus has been trained through deep learning, enabling it to tap into Amazon’s vast product database, encompassing detailed item information and customer reviews. It also scours the web for additional relevant information. This allows Rufus to provide accurate answers to users’ product inquiries, facilitate comparisons, and offer purchasing suggestions tailored to individual needs.
Currently, Rufus is in the testing phase and accessible only to “select customers” for feedback collection and feature refinement. Amazon plans to gradually expand the trial over the coming weeks, allowing more users to experience the convenience offered by this AI shopping assistant.
This move underscores Amazon’s continued exploration and innovation in the field of AI and represents another upgrade in the consumer shopping experience. The launch of Rufus is anticipated to spark a new round of competition in the e-commerce market for smarter services, creating a more efficient and user-friendly shopping atmosphere for consumers.
【来源】https://www.theverge.com/2024/2/1/24058381/amazon-ai-shopping-assistant-rufus
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