**Sensor Tower收购Data.ai，打造营销情报新标准**
全球领先的数字经济数据供应商Sensor Tower于3月18日宣布了一项重大战略举措，该公司已成功收购知名市场情报平台Data.ai，原名为App Annie。尽管收购的具体金额未对外公布，但这次合并无疑将对数字市场分析领域产生深远影响。
此次收购旨在增强Sensor Tower的市场领先地位，通过整合Data.ai的移动应用智能工具，为客户提供更为全面的营销情报解决方案。这标志着Sensor Tower的业务版图进一步扩张，其服务范围将覆盖更广泛的客户群体，包括科技巨头微软和传媒公司Sky等已依赖Data.ai服务的知名品牌。
合并后的新公司将能够提供一个统一的平台，为全球企业提供关于消费者行为、市场趋势和竞争对手分析的深度洞察。这将有助于企业在快速发展的数字经济中制定更为精准的市场策略和决策。
Sensor Tower的首席执行官在声明中表示，此次收购是公司发展历程中的一个重要里程碑，它将加速创新，推动行业标准的设定，并巩固公司在全球数字经济数据服务领域的领先地位。
随着移动应用市场和数字经济的持续增长，这次并购将对市场参与者产生重大影响，有望重塑行业内的数据分析和市场情报服务。双方的资源整合将为客户提供更为强大的数据支持，以应对日益复杂的市场环境。
英语如下：
**News Title:** “Sensor Tower Acquires Data.ai, Setting a New Standard in Marketing Intelligence, Benefiting Brands like Microsoft and Sky”
**Keywords:** Sensor Tower, Data.ai Acquisition, Market Intelligence
**News Content:**
Sensor Tower, a leading global provider of digital economy data, announced a major strategic move on March 18, acquiring the renowned market intelligence platform Data.ai, formerly known as App Annie. While the exact financial details of the acquisition were not disclosed, the combination is set to have a profound impact on the digital market analytics landscape.
The purpose of this acquisition is to reinforce Sensor Tower’s market leadership by integrating Data.ai’s mobile app intelligence tools, offering clients a more comprehensive marketing intelligence solution. This development expands Sensor Tower’s reach, serving a broader customer base, including tech giant Microsoft and media company Sky, both of which have previously relied on Data.ai’s services.
The newly combined entity will provide a unified platform, delivering in-depth insights into consumer behavior, market trends, and competitor analysis for businesses worldwide. This will enable companies to make more precise strategic decisions in the rapidly evolving digital economy.
In a statement, Sensor Tower’s CEO remarked that the acquisition marks a significant milestone in the company’s journey, accelerating innovation, shaping industry standards, and solidifying its position as a global leader in digital economy data services.
As the mobile app market and digital economy continue to grow, this merger is expected to significantly influence market participants and potentially reshape the landscape of data analytics and market intelligence services. The fusion of resources from both companies will offer clients strengthened data support to navigate an increasingly complex market environment.
【来源】https://www.cls.cn/detail/1622903
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