据SensorTower最新发布的报告，2023年全球非游戏移动应用市场展现出强劲的增长态势，总收入达到了531亿美元，预计在2024年将攀升至612亿美元的新高。报告特别指出，80款应用程序的年度内购收入突破了1亿美元大关，较上年增长了23%，显示出用户对优质内容和服务的强劲需求。
在这之中，一些应用程序的内购收入增长尤为显著。《Snapchat》、《Spotify》、《CapCut》、《PictureThis》和《GoodNovel》等应用凭借其独特的功能和用户体验，首次跨入了年度内购收入过亿的行列，为各自领域树立了新的标杆。
与此同时，人工智能（AI）应用领域呈现爆发式增长。SensorTower数据显示，2023年活跃的AI应用数量相比以往激增近160%，超过2000款，这标志着AI技术在移动应用领域的广泛应用。AI应用的下载量和内购收入也分别实现了60%和70%的显著增长，总下载量超过21亿次，总收入达到17亿美元，这一趋势预示着AI技术正在深度融入人们的生活，并持续推动移动应用市场的创新与发展。
这一系列数据表明，AI技术不仅在改变着移动应用的生态格局，也在为全球用户带来更加智能化、个性化的服务体验，预示着移动应用市场的未来将更加多元化和智能化。
英语如下：
**News Title:** “AI App Boom in 2023: Downloads Surge 60%, In-App Purchases Soar 70%, Over 2,000 Apps Lead the New Trend”
**Keywords:** AI App Boom, 60% Download Growth, 70% In-App Purchase Growth
**News Content:** According to the latest report from SensorTower, the global non-game mobile app market demonstrated robust growth in 2023, with total revenues reaching $53.1 billion, forecasted to climb to a new high of $61.2 billion in 2024. The report particularly highlights that 80 apps crossed the $100 million annual in-app purchase milestone, a 23% increase from the previous year, indicating strong user demand for high-quality content and services.
Among these, some applications registered exceptional growth in in-app purchases. Snapchat, Spotify, CapCut, PictureThis, and GoodNovel, with their unique features and user experiences, entered the billion-dollar annual in-app purchase club for the first time, setting new benchmarks in their respective sectors.
Concurrently, the AI (Artificial Intelligence) app segment experienced exponential growth. SensorTower data reveals a nearly 160% surge in the number of active AI apps, exceeding 2,000, signifying the extensive adoption of AI technology in the mobile app domain. AI app downloads and in-app purchases saw notable increases of 60% and 70% respectively, with total downloads surpassing 2.1 billion and total revenues amounting to $1.7 billion. This trend forecasts AI technology’s deep integration into people’s lives and its ongoing drive for innovation and development in the mobile app market.
These figures suggest that AI technology is not only transforming the mobile app ecosystem but also delivering more intelligent and personalized service experiences to global users,预告着移动应用市场的未来 will become more diverse and AI-driven.
【来源】https://sensortower-china.com/zh-CN/blog/state-of-mobile-app-market-outlook-2024-report-CN
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