在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一个重大突破：快意通用大语言模型在技术能力上已超越了知名的GPT-3.5。江鹏透露，通过实施千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出一款在营销领域达到GPT-4水平的领先大语言模型。这款定制化的模型能够生成与快手平台风格一致的营销素材，显著提升了内容的原生性和吸引力。
此外，快手在数字人直播和人工智能生成内容（AIGC）方面也取得了显著进展。其女娲数字人平台现能支持超过2200路数字人全天候不间断直播，展现了快手在虚拟现实领域的强大技术支持。另一方面，盘古视频AIGC技术的应用使得营销转化率提升了33%，这意味着快手在提升用户体验的同时，也增强了其商业变现能力。
这些创新成果表明，快手正在不断拓展其在人工智能和数字化营销的边界，为用户和广告主提供更为智能、高效的服务。这一系列的技术突破，无疑巩固了快手在新媒体领域的领先地位，也为行业树立了新的标杆。
英语如下：
News Title: “Kuaishou Soars Beyond Innovation Peaks: Kuaileyi Model Outperforms GPT-3.5, Marketing Efficiency Matches GPT-4”
Keywords: Kuaileyi Model, Digital Human Platform, Marketing Conversion Enhancement
News Content: At the 2024 Kuaishou Magnets Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, announced a major breakthrough: Kuaileyi’s universal large language model has technologically surpassed the renowned GPT-3.5. Jiang revealed that through trillion-level token commercial knowledge pre-training and millions of commercial instruction alignments, Kuaishou has successfully developed a leading large language model that matches GPT-4’s level in the marketing domain. This customized model generates marketing materials consistent with Kuaishou’s platform style, significantly enhancing content’s native appeal and attractiveness.
Moreover, Kuaishou has made remarkable strides in digital human streaming and Artificial Intelligence Generated Content (AIGC). Its Nüwa Digital Human Platform now supports over 2,200 digital humans in 24/7 non-stop live streaming, showcasing Kuaishou’s robust technical support in the virtual reality field. On the other hand, the application of Pangu Video’s AIGC technology has led to a 33% increase in marketing conversion rates, implying that Kuaishou is not only enhancing user experience but also strengthening its commercial monetization capabilities.
These innovative achievements demonstrate Kuaishou’s continuous expansion in the realms of artificial intelligence and digital marketing, offering smarter and more efficient services to users and advertisers. Undoubtedly, these technological breakthroughs solidify Kuaishou’s leading position in the new media landscape and set a new benchmark for the industry.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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