在2024年的快手磁力大会上，快手商业化算法负责人江鹏带来了一项重大技术进展——快意通用大语言模型已经超越了GPT-3.5的水平。通过创新的预训练技术和商业指令对齐，快意大模型在营销领域的表现达到了与OpenAI的GPT-4相媲美的高度。这意味着快手在人工智能内容生成领域迈出了坚实的一步，能够精准生成与快手平台风格一致的营销素材，提升用户体验和品牌互动。
此外，快手的女娲数字人平台展现了强大的技术实力，可同时支持超过2200路数字人进行24小时不间断直播，极大地丰富了内容形式和互动方式。而盘古视频AIGC技术的应用，则显著提升了营销转化率，据称能平均提高33%，这无疑将为快手的商业化进程注入新的活力。
这一系列的技术突破，标志着快手在人工智能驱动的媒体创新和商业化探索上已走在行业前列，不仅强化了其内容生态的多样性和吸引力，也为广告主提供了更高效、更个性化的营销解决方案。未来，快手将继续利用这些先进技术，驱动平台内容创新与商业价值的双重提升。
英语如下：
Title: Kuaishou’s Breakthrough Innovation: Kuaiyi Model Surpasses GPT-3.5, Marketing Capabilities Match GPT-4!
Keywords: Kuaiyi outperforms GPT-3.5, marketing on par with GPT-4,繁荣 of digital human live streaming
News Content:
In the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, announced a major technological advancement – the Kuaiyi Large Language Model has surpassed GPT-3.5. With innovative pre-training techniques and commercial instruction alignment, Kuaiyi has achieved a level of performance in marketing comparable to OpenAI’s GPT-4. This signifies a robust step forward for Kuaishou in the field of AI-generated content, enabling the creation of marketing materials consistent with the platform’s style, enhancing user experience and brand interaction.
Moreover, Kuaishou’s Nuwa digital human platform demonstrated its technological prowess, supporting over 2,200 digital humans in 24/7 live streaming, enriching content formats and interaction methods. The application of Pangu Video AIGC technology has notably improved marketing conversion rates by an average of 33%, injecting new vitality into Kuaishou’s commercialization process.
These technological breakthroughs position Kuaishou at the forefront of industry innovation and commercial exploration driven by AI. They reinforce the diversity and appeal of its content ecosystem while offering advertisers more efficient and personalized marketing solutions. Looking ahead, Kuaishou will continue to leverage these advanced technologies to drive dual enhancements in platform content innovation and commercial value.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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