北京——中国互联网巨头百度近日公布了2023年第四季度及全年的财务报告，显示出强劲的增长势头。据报告显示，百度2023年全年净利润达到287亿元，较上年度增长了39%，总收入也攀升至1345.98亿元。第四季度，公司营收为349.51亿元，净利润77.55亿元，同比增长了44%，显示出百度在核心业务上的稳健表现。
这一显著增长的主要驱动力在于百度对人工智能（AI）领域的深度挖掘。百度创始人、董事长兼CEO李彦宏在财报发布时表示：“2023年，我们不仅在文心大模型与文心一言的迭代上取得了突破，也在产品和服务重构及商业化方面实现了重大进展。”他强调，百度的核心业务在保持韧性和健康发展的同时，AI技术已经成为新的增长动力。
展望未来，李彦宏透露，百度将持续加大对生成式AI和基础模型的投入，致力于打造新的增长引擎，为公司的持续发展奠定坚实基础。这一战略表明，百度将继续引领中国乃至全球的AI技术创新，致力于在智能时代保持领先地位。
此次财报的亮眼成绩，不仅验证了百度在AI领域的战略正确性，也彰显了其在经济波动中的抗风险能力。随着AI技术的不断成熟和商业化应用的拓展，百度有望在新的一年里实现更大的飞跃。
英语如下：
News Title: “Baidu’s 2023 Net Profits Soar 39%, with AI Business Fueling New Growth Engine”
Keywords: Baidu profits rise, AI-driven growth, Robin Li’s future outlook
News Content:
Beijing — Chinese internet giant Baidu recently released its financial report for the fourth quarter and full year of 2023, showcasing robust growth. The report reveals that Baidu’s annual net profits for 2023 reached 287 billion yuan, up 39% year on year, with total revenues climbing to 1.34598 trillion yuan. In the fourth quarter, the company’s revenue was 349.51 billion yuan, and net profits were 77.55 billion yuan, increasing by 44% compared to the same period last year, demonstrating stability in its core businesses.
This significant growth is mainly attributed to Baidu’s deep foray into the field of artificial intelligence (AI). Baidu’s founder, Chairman, and CEO Robin Li, commenting on the earnings report, said, “In 2023, we made breakthroughs in the iteration of our ERNIE large language model and ERNIE Yan, and also achieved substantial progress in product and service reconstruction and commercialization.” He emphasized that while Baidu’s core businesses maintain resilience and healthy development, AI technology has become a new driver of growth.
Looking ahead, Robin Li disclosed that Baidu will continue to increase investment in generative AI and foundational models, dedicated to fostering new growth engines and laying a solid foundation for the company’s sustained development. This strategy indicates Baidu’s commitment to remaining at the forefront of AI innovation in China and globally.
The impressive financial performance validates Baidu’s strategic correctness in the AI sector and underscores its resilience amid economic fluctuations. With the continuous maturation of AI technology and the expansion of commercial applications, Baidu is poised for even greater leaps in the coming year.
【来源】https://baijiahao.baidu.com/s?id=1792134271536959258
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