阿里巴巴集团近期推出了一款创新的AI电商营销工具，名为“绘蛙”。这款产品是阿里内部AI电商团队的匠心之作，旨在为淘宝、天猫的商家和内容创作者提供更高效、智能的营销解决方案。据Tech星球报道，杭州连凡信息技术有限公司是“绘蛙”的开发主体，这家公司的所有权100%归属于阿里巴巴（中国）有限公司。
“绘蛙”平台的主要功能包括自动生成营销文案和训练专属的AI模特，以帮助商家和达人提升创作效率，从而快速吸引消费者的注意力，实现商品的“种草”推广。这一举措标志着阿里巴巴在AI技术应用于电商领域的深入探索和实质性布局。
通过“绘蛙”，商家无需耗费大量时间和精力在文案撰写和模特拍摄上，可以更专注于商品本身的质量和用户体验，从而在激烈的电商竞争中占据优势。此外，AI技术的运用也有望为电商行业的营销模式带来革命性的变化，提高整体行业的运营效率。
阿里巴巴此次推出“绘蛙”，不仅展示了其在AI技术上的领先地位，也表明了其致力于通过技术创新推动电商行业发展的决心。未来，我们可以期待“绘蛙”在电商营销领域带来更多的创新和突破。
英语如下：
News Title: “Alibaba Launches New AI Tool ‘Huiwa’ for Innovative E-commerce Marketing”
Keywords: Alibaba AI Marketing, Huiwa Tool, E-commerce Influencer Marketing
News Content: Alibaba Group has recently introduced an innovative AI-driven e-commerce marketing tool named “Huiwa.” Developed by Alibaba’s in-house AI e-commerce team, this tool aims to provide more efficient and intelligent marketing solutions for Taobao and Tmall merchants and content creators. According to Tech Planet, Hangzhou Lianfan Information Technology Co., Ltd. is the main developer of Huiwa, with 100% ownership belonging to Alibaba (China) Limited.
The Huiwa platform primarily features the automatic generation of marketing copy and the training of custom AI models, assisting merchants and influencers in enhancing their creative productivity and swiftly capturing consumers’ attention for商品的“种草”推广，即商品推广。This move signifies Alibaba’s in-depth exploration and substantial deployment of AI technology in the e-commerce sector.
With Huiwa, businesses no longer need to dedicate significant time and effort to writing copy or shooting model photos, allowing them to focus more on product quality and user experience, giving them an edge in the competitive e-commerce landscape. Moreover, the application of AI technology promises revolutionary changes to the industry’s marketing models, boosting overall operational efficiency.
By launching Huiwa, Alibaba not only showcases its leadership in AI technology but also demonstrates its commitment to driving the e-commerce industry forward through technological innovation. In the future, we can anticipate more innovations and breakthroughs from Huiwa in the realm of e-commerce marketing.
【来源】https://mp.weixin.qq.com/s/CrEeBLxzpjd6NQjm9BozcQ
Views: 1