在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一个令人瞩目的消息：快意通用大语言模型在能力上已经超越了GPT-3.5。这一突破性的进展源于快手对大模型的深度预训练，通过千亿级Token的商业知识学习和百万级商业指令对齐，快意模型在营销领域展现出与GPT-4相当的高水平能力。
快意大模型的卓越性能不仅体现在语言生成上，它能精准捕捉快手平台的独特风格，生成与平台调性相符的营销素材，从而提升用户体验。与此同时，快手的女娲数字人平台展现出强大的技术支持，能够支持超过2200路数字人24小时不间断直播，创新性地将人工智能技术融入内容创作与互动之中。
此外，快手的盘古视频AIGC（人工智能生成内容）技术也带来了显著的营销效果提升，数据显示，它能有效提高营销转化率高达33%。这些创新成果表明，快手在人工智能驱动的商业化道路上迈出了坚实的一步，持续引领行业创新。
这一系列的技术突破，不仅巩固了快手在短视频和直播领域的领先地位，也为整个数字营销行业树立了新的标杆。未来，快手有望借助这些先进技术，进一步提升内容质量和商业价值，为用户和广告主创造更多价值。
英语如下：
News Title: “Kuaishou Kaiyi Model Breaks Through: Surpasses GPT-3.5 in Language Modeling, Matches GPT-4 in Marketing Strength!”
Keywords: Kaiyi Model, Marketing Capabilities, Digital Human Livestreaming
News Content:
At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithms, made an astonishing announcement: the Kaiyi large language model has surpassed GPT-3.5 in capability. This groundbreaking advancement stems from Kuaishou’s deep pre-training of the model, learning from trillions of tokens of commercial knowledge and aligning with millions of commercial instructions, enabling the Kaiyi model to demonstrate marketing prowess on par with GPT-4.
The exceptional performance of the Kaiyi model goes beyond language generation; it accurately captures the unique style of the Kuaishou platform, creating marketing materials that align with its tone, thereby enhancing user experience. Simultaneously, Kuaishou’s Nuwa digital human platform showcases strong technical support, enabling over 2,200 digital humans to livestream non-stop for 24 hours, innovatively integrating AI technology into content creation and interaction.
Furthermore, Kuaishou’s Pangu video AIGC (Artificial Intelligence Generated Content) technology has led to significant improvements in marketing effectiveness, with data showing a 33% increase in marketing conversion rates. These innovative achievements demonstrate Kuaishou’s solid steps in the path of AI-driven commercialization, continuously leading the industry in innovation.
These technological breakthroughs not only reinforce Kuaishou’s leading position in the short video and livestreaming sectors but also set new benchmarks for the digital marketing industry. In the future, Kuaishou is poised to leverage these advanced technologies to further enhance content quality and commercial value, creating more value for both users and advertisers.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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