在2024快手磁力大会上，快手商业化算法负责人江鹏宣布，快手自主研发的快意通用大语言模型能力已超越GPT-3.5，并在营销领域的应用中与GPT-4水平相当。通过千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功打造了一款业界领先的营销域大语言模型。该模型能够生成符合快手风格的营销素材，极大地提高了营销转化率。此外，快手女娲数字人平台支持超过2200路数字人24小时同时开播，而盘古视频AIGC技术的应用使得营销转化率提升了33%。这一系列技术创新标志着快手在人工智能领域的突破性进展。
Title: KuaiShou’s KaiYi Large Language Model: Marketing Capabilities on Par with GPT-4
Keywords: KuaiShou Large Model, Marketing Ability, Artificial Intelligence
News content:
At the 2024 KuaiShou Magnetic Conference, Jiang Peng, the head of the commercial algorithm of KuaiShou, announced that the company’s self-developed KaiYi general-purpose large language model has surpassed GPT-3.5 in capabilities and is on par with GPT-4 in the field of marketing applications. Through the pre-training of the model with billions of commercial Tokens and alignment with millions of commercial instructions, KuaiShou has created an industry-leading marketing domain large language model capable of generating marketing materials in line with the platform’s style, effectively enhancing conversion rates. Additionally, the NuWa digital human platform supports over 2200 digital humans broadcasting simultaneously around the clock, while the PanGu video AIGC technology has increased marketing conversion rates by 33%. These technological innovations mark a significant breakthrough for KuaiShou in the field of artificial intelligence.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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