谷歌去年推出的新型搜索引擎“搜索生成体验”（SGE）可能对出版行业的广告收入造成重大影响。该引擎利用人工智能技术，目前处于测试阶段，预计将导致出版商的自然搜索流量下降20%至60%。Raptive创新执行副总裁Marc McCollum估计，这将导致每年高达20亿美元的广告收入损失。出版行业对此表示关注，担心新型搜索技术可能会改变用户行为，从而影响其广告业务模式。
Title: Google’s AI Search Threatens Publishing Ad Revenue
Keywords: Google AI, Search Transformation, Ad Impact
News content:
Google’s new search engine, “Search Generative Experience” (SGE), which was launched last year, may pose a significant threat to the advertising revenue of the publishing industry. The engine, currently in testing, is expected to result in a decrease in organic search traffic for publishers of 20% to 60%. Raptive’s Innovation Executive Vice President, Marc McCollum, estimates that this could lead to a loss of up to $20 billion in advertising revenue for the publishing industry annually. The industry is concerned and fears that the new search technology could change user behavior and thus impact its advertising business model.
【来源】https://www.adweek.com/programmatic/googles-gen-ai-search-threatens-publishers-with-2b-annual-ad-revenue-loss/
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