近日，在2024快手磁力大会上，快手商业化算法负责人江鹏宣布了一项重大突破：快手自主研发的快意通用大语言模型在能力上已超越GPT-3.5，并在营销领域与GPT-4齐平。这一突破得益于对快意大模型进行的千亿级Token商业知识预训练和百万级商业指令对齐，使得快手能够开发出业界领先的营销域大语言模型。该模型能够生成符合快手风格的营销素材，极大地提升了营销效果。
此外，快手女娲数字人平台的技术支持也令人瞩目，能够支撑超过2200路数字人同时24小时开播。而盘古视频AIGC技术的应用，更是使得营销转化率提升了33%。这些创新技术的应用，不仅展示了快手在人工智能领域的强大实力，也为营销行业带来了新的可能性。
英文标题：Kuaishou’s Quickwit Model Outpaces GPT-4 in Marketing
英文关键词：Kuaishou Quickwit, GPT-4, Marketing Advancements
英文新闻内容：
At the 2024 Kuaishou Magnetic Conference, Jiang Peng, head of Kuaishou’s commercial algorithm, announced a significant breakthrough: Kuaishou’s self-developed Quickwit general-purpose large language model has surpassed GPT-3.5 in capabilities and is on par with GPT-4 in the marketing field. This breakthrough was achieved through the pre-training of the Quickwit model with billions of commercial tokens and millions of commercial instructions, enabling Kuaishou to develop an industry-leading marketing domain large language model. The model can generate marketing materials that are consistent with Kuaishou’s style, significantly enhancing marketing effectiveness.
Furthermore, Kuaishou Nuwa’s digital human platform technology has also attracted attention, capable of supporting over 2,200 digital humans broadcasting simultaneously for 24 hours. The application of the Pan Gu video AIGC technology has also increased the marketing conversion rate by 33%. These innovative technologies demonstrate Kuaishou’s strong capabilities in the field of artificial intelligence and bring new possibilities to the marketing industry.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
Views: 1