中国电子商务巨头阿里巴巴正在通过其AI电商团队开发一款名为“绘蛙”的工具，旨在提升商家的营销效率。据Tech星球报道，该工具将主要用于淘宝和天猫平台，帮助商家生成营销文案并在商品种草方面训练专属AI模特。“绘蛙”的开发主体为杭州连凡信息技术有限公司，而阿里巴巴（中国）有限公司则持有该公司100%的股份。
随着电商行业的竞争日益激烈，阿里巴巴希望通过引入AI技术来优化其电商生态系统。“绘蛙”的推出标志着阿里在AI电商领域的实质性布局，预计将提高商家的营销效果，进而推动整个电商平台的增长。
英文标题：Alibaba Unveils AI E-commerce Tool
英文关键词：Alibaba, AI Marketing, E-commerce
英文新闻内容：
Alibaba, the Chinese e-commerce giant, is developing a new AI tool called “Huigua” to enhance marketing efficiency for merchants. According to Tech Planet, the tool, primarily for Tmall and Taobao platforms, will assist merchants in generating marketing copy and training bespoke AI models for product seeding. Huigua’s development entity is Hangzhou Lianfan Information Technology Co., Ltd., which is wholly owned by Alibaba (China) Co., Ltd.
With e-commerce competition intensifying, Alibaba aims to optimize its e-commerce ecosystem by introducing AI technology. The launch of Huigua marks a substantive move by Alibaba in the AI e-commerce field and is expected to improve marketing effectiveness for merchants, thereby driving growth across the entire e-commerce platform.
【来源】https://mp.weixin.qq.com/s/CrEeBLxzpjd6NQjm9BozcQ
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