据消息人士透露，苹果公司正在测试一项基于人工智能的App Store广告投放系统。这项新系统的灵感来源于谷歌和Meta等科技巨头的成功经验，旨在通过AI技术提升广告推广的效率和服务质量。目前，苹果的广告产品已经广泛应用于App Store的“搜索标签”、“搜索结果”页面，以及“您可能也会喜欢”和“今日”页面。
在这个新系统中，广告客户只需要向苹果提供他们的预算、每次获取用户的成本目标以及他们希望覆盖的受众和国家/地区。苹果将利用算法自动决定如何将广告投放到上述四个可用页面的最佳位置。这一举措意味着广告客户可以享受到更加精准和高效的广告投放服务。
英文标题：Apple Tests AI-Driven Ad System
英文关键词：Artificial Intelligence, Advertising, App Store
英文新闻内容：
According to sources, Apple is testing a new AI-driven advertising system for the App Store. The new system is inspired by the success of tech giants like Google and Meta and aims to improve the efficiency and quality of advertising services through AI technology. Currently, Apple’s advertising products have been widely used in the “search tab”, “search results” pages, as well as the “You Might Also Like” and “Today” pages on the App Store.
In this new system, advertisers only need to provide Apple with their budget, cost-per-user acquisition goals, and the audience and countries they want to reach. Apple will use algorithms to automatically determine the best positions to place ads on the aforementioned four available pages. This move means that advertisers can enjoy more accurate and efficient advertising services.
【来源】https://www.ithome.com/0/755/049.htm
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