2023年，全球非游戏移动应用市场迎来了显著的增长。根据SensorTower的最新报告，全年收入达到了531亿美元，同比增长了约20%。这一增长势头预计将持续到2024年，预计收入将达到612亿美元。这一增长主要得益于80款应用年度内购收入超过1亿美元，同比增长了23%。其中，《Snapchat》《Spotify》《CapCut》《PictureThis》《GoodNovel》等应用在应用商店的内购收入增长尤为显著，首次突破了1亿美元大关。
同时，AI应用市场的表现更是抢眼，活跃AI应用数量激增近160%，超过了2000款。AI应用的年度下载量和收入分别上涨了60%和70%，分别达到了21亿次和17亿美元。这一爆发式增长反映了AI技术的普及和用户对于智能化应用的需求日益增长。
英文标题：Global Mobile App Revenue Hits New High
英文关键词：Mobile Apps, Revenue Growth, AI App Boom
英文新闻内容：
In 2023, the global non-game mobile app market experienced significant growth. According to a recent report by SensorTower, annual revenue reached $53.1 billion, an increase of about 20%. This growth is expected to continue into 2024, with projected revenue of $61.2 billion. This growth is mainly due to 80 apps with annual in-app purchase revenue exceeding $100 million, a 23% increase. Notable among these are Snapchat, Spotify, CapCut, PictureThis, and GoodNovel, which saw their in-app purchase revenue surpass $100 million for the first time.
Simultaneously, the AI app market has been particularly impressive, with the number of active AI apps increasing by nearly 160% to over 2,000. Annual downloads and revenue for AI apps increased by 60% and 70%, respectively, reaching 2.1 billion and $1.7 billion. This explosive growth reflects the increasing popularity of AI technology and the rising demand from users for smart applications.
【来源】https://sensortower-china.com/zh-CN/blog/state-of-mobile-app-market-outlook-2024-report-CN
Views: 1