《纽约时报》正准备在广告领域掀起一场技术革命。据报道，这家知名媒体计划在今年晚些时候推出一款全新的生成式人工智能广告工具。这一工具旨在通过人工智能技术为广告商提供更为精准的广告定位方案。据悉，《纽约时报》目前正在寻找合作伙伴，预计将从下一季度开始进行初步测试，并计划在下半年向市场推广这一创新工具。
该生成式人工智能(GenAI)工具由《纽约时报》内部研发，它能够根据广告活动的具体信息和目标，提供关于广告投放效果的最佳建议。这一技术的应用，预计将极大地提高广告投放的效率和效果，同时也为广告商提供了一个全新的广告策略选择。
英文翻译：
Title: The New York Times to Launch AI-Powered Advertising Tool
Keywords: New York Times, Generative AI, Advertising Tool
News content:
The New York Times is gearing up to revolutionize the advertising industry with the introduction of a new generative AI advertising tool. As reported, the renowned media outlet plans to unveil this cutting-edge technology later this year. This tool is designed to offer advertisers more precise advertising targeting solutions through AI technology. It is understood that The New York Times is currently seeking partners to begin preliminary testing next quarter and plans to roll out the innovative tool to the market by the second half of the year.
Developed internally by The New York Times, this generative AI (GenAI) tool can provide the best suggestions on where to place advertisements based on the specific information and goals of an advertising campaign. The application of this technology is expected to significantly enhance the efficiency and effectiveness of advertising placements, while also offering advertisers a new strategic option.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
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