中新网北京3月28日电(记者 葛成 张尼 宋宇晟)21.59万起!28日晚,小米SU7售价对外公布。这一消息立即在消费者中引发了两极分化的反响。一方面,一些消费者对其价格表示“心动”,认为小米SU7在同价位车型中具有较高的性价比;另一方面,也有不少消费者对这一价格表示“喊贵”,认为与其他品牌相比,小米SU7的售价缺乏竞争力。
业内人士分析,小米SU7的售价策略体现了小米对自身品牌定位和市场策略的考量。小米一直以来以性价比高著称,但在汽车领域,品牌影响力和产品力是决定市场接受度的关键因素。小米SU7的售价是否会为其带来预期的市场表现,还需市场和消费者的进一步检验。
英文标题:Xiaomi’s SU7 Price Announcement Sparks Debate
英文关键词:Xiaomi SU7, Price Controversy, Market Reaction
英文新闻内容:
Xinhua News Agency, Beijing, March 28 (Reporters: Ge Cheng, Zhang Ni, Song Yu Sheng) – Xiaomi SU7’s price was announced at 215,900 yuan on the evening of 28th. This has immediately sparked a polarizing response among consumers. Some find the price appealing, considering the car’s high cost-effectiveness compared to other models in the same price range. Others, however, deem it too expensive, arguing that it lacks competitiveness against other brands.
Industry insiders believe that Xiaomi’s pricing strategy for the SU7 reflects the company’s considerations for its brand positioning and market strategy. While Xiaomi is known for offering high value for money, in the automotive sector, brand influence and product strength are key determinants of market acceptance. Whether the price of the Xiaomi SU7 will bring about the expected market performance remains to be seen.
【来源】http://www.chinanews.com/cj/2024/03-28/10189119.shtml
Views: 0