随着科技巨头谷歌在去年5月推出人工智能驱动的搜索引擎“搜索生成体验”（SGE），媒体高管和搜索专家纷纷表达了对出版商自然搜索流量可能大幅下降的担忧。根据Raptive创新执行副总裁Marc McCollum的估计，由于SGE的推出，整个出版行业的广告收入损失每年可能会高达20亿美元。这一消息引起了行业内外的广泛关注，对于未来的广告收入和流量趋势，许多出版商和广告商都在密切观察。
英文标题：Google’s AI Search Engine Could Lead to Billions in Lost Ad Revenue for Publishers
Keywords: AI, search engine, ad revenue
英文新闻内容：
The launch of Google’s artificial intelligence-driven search engine, Search Generative Experience (SGE), in May last year has raised concerns among media executives and search experts about a potential significant drop in natural search traffic for publishers. The introduction of SGE could lead to an annual ad revenue loss of up to $2 billion for the entire publishing industry, according to Marc McCollum, the executive vice president of innovation at Raptive. This news has garnered significant attention within and outside the industry, with many publishers and advertisers closely watching the future trends of ad revenue and traffic.
【来源】https://www.adweek.com/programmatic/googles-gen-ai-search-threatens-publishers-with-2b-annual-ad-revenue-loss/
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