苹果正在测试一项基于人工智能的广告投放系统，旨在为App Store的广告位提供更精准和自动化的服务。据知情人士向Business Insider透露，苹果正在借鉴谷歌和Meta在广告领域的做法，利用AI技术来提高广告位的使用效率。
苹果已经向一小部分广告客户推出了一个测试产品，该产品能够自动决定广告在App Store中的位置。苹果目前的广告产品已经覆盖了搜索标签、搜索结果、“您可能也会喜欢”页面，以及用户打开App Store时出现的“今日”页面。
在这个新模式下，广告客户只需要向苹果提供他们的预算、每次获取用户的成本目标以及他们想要覆盖的受众和国家/地区，苹果的算法就会自动决定如何将广告投放到上述四个可用页面中的最佳位置。
苹果此举标志着其在数字广告领域的一次重要尝试，可能会对现有的广告市场格局产生影响。随着AI技术的不断进步，苹果的这一举措预计将提高广告投放的效率和效果，同时也可能为广告客户带来更多的便利和收益。
英文翻译内容：
Title: Apple Testing AI-Driven Ad Placement System for App Store
Keywords: Apple Ad System, AI Ad Optimization, App Store Ads
News content:
Apple is testing an artificial intelligence-driven ad placement system designed to provide more precise and automated services for its App Store advertising inventory. According to sources familiar with the matter who spoke to Business Insider, Apple is drawing on the practices of Google and Meta in the advertising field, leveraging AI technologies to enhance the efficiency of its ad placements.
Apple has rolled out a test product to a select group of advertisers that can automatically determine where ads should appear within the App Store. Apple’s current ad offerings already span search ads, search results, “You Might Also Like” pages, and the “Today” page that users see when they open the App Store.
Under this new model, advertisers need only provide Apple with their budget, cost-per-acquisition targets, and the demographics and regions they wish to target. Apple’s algorithm then decides how to allocate ads to the best locations among the four available pages.
This move by Apple marks an important attempt in the digital advertising arena and could potentially shake up the existing landscape of the advertising market. As AI technology continues to advance, Apple’s initiative is expected to improve the efficiency and effectiveness of ad placements, and also bring more convenience and revenue to advertisers.
【来源】https://www.ithome.com/0/755/049.htm
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