随着人工智能技术的不断进步，一种新的营销手段正在悄然兴起——利用AI技术“复活”已故明星，并以他们的形象来打广告、推销课程。然而，这种做法在未经逝者家属同意的情况下进行，引发了广泛的伦理争议。
在过去的一个月里，数位已故明星，包括国内外知名艺人，他们的虚拟形象在社交媒体上“复活”。这些虚拟形象不仅能够模仿明星的声音和动作，还能参与对话并提供课程推荐。广告商声称，这种营销手段能够充分利用明星的名人效应，吸引更多粉丝购买课程。
然而，这种做法也遭到了批评。有人认为，使用已故名人的形象进行商业活动，尤其是在未经家属同意的情况下，是对逝者及其家人的不尊重。此外，这种行为也引发了关于隐私权和知识产权的讨论。
在社交媒体上，这一话题引起了广泛讨论。一些网友表示，他们对于能够在“数字世界”中再次见到自己喜欢的明星感到兴奋，但也有网友对于这种营销手段的道德性表示质疑。
目前，相关法律对于AI复生尚未有明确的规定，这给监管带来了挑战。专家建议，应当尽快制定相应的法律法规，以保护逝者的权益，并规范AI技术在营销领域的应用。
英文翻译内容：
Title: AI Revives Celebrities Without Consent for Marketing Purposes
Keywords: AI Resurrection, Celebrity Endorsement, Ethical Marketing
News content:
As AI technology continues to advance, a new marketing strategy has emerged – using AI to “resurrect” deceased celebrities and using their images to advertise and promote courses. However, this practice has sparked widespread ethical concerns, as it is being conducted without the consent of the deceased’s families.
Over the past month, the virtual images of several famous deceased individuals, both domestic and international, have “come back to life” on social media. These virtual avatars can mimic the voices and movements of the celebrities, engage in conversations, and even recommend courses. Advertisers claim that this marketing approach can leverage the celebrity’s influence to attract more fans to purchase courses.
However, critics argue that using the images of famous individuals for commercial purposes, particularly without the consent of their families, is disrespectful to the deceased and their loved ones. Moreover, this practice has sparked discussions about privacy rights and intellectual property.
On social media, the topic has sparked extensive debate. Some netizens express excitement at being able to “see” their favorite celebrities again in the digital world, while others question the ethics of such marketing tactics.
Currently, there are no clear legal regulations regarding AI resurrection, posing a challenge to regulators. Experts suggest that it is necessary to promptly establish relevant laws and regulations to protect the rights of the deceased and regulate the application of AI technology in the marketing field.
【来源】http://www.chinanews.com/sh/2024/03-22/10184675.shtml
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