据中新网报道，中国演出行业协会在3月20日发布了《2023全国演出市场简报》。根据简报数据显示，2023年全国演出市场总体经济规模为739.94亿元，与2019年同期相比，实现了显著的复苏。尽管受到全球性疫情的影响，中国演出市场在经历了一段低迷期后，展现出了强劲的反弹势头。
简报指出，这一成绩的取得，得益于中国政府有效的疫情防控措施，以及文化娱乐行业的积极应对和创新。随着疫情防控常态化，线下演出活动逐渐恢复，观众对高质量文化生活的需求不断增长，促进了演出市场的回暖。
此外，简报还显示，在线演出、直播等新兴业态的快速发展，也为演出市场注入了新的活力。不少演出机构通过线上线下融合的方式，扩大了观众群体，提升了市场影响力。
随着经济的持续复苏和文化消费的升级，中国演出行业协会对未来演出市场的持续增长充满信心。协会预计，随着更多优秀作品的推出和市场环境的进一步优化，2023年全国演出市场的整体经济规模有望继续扩大。
英文翻译内容：
Title: National Performing Arts Market Rebounds in 2023 with a Total Economic Scale of 73.994 Billion Yuan
Keywords: Performing Arts Market, Economic Size, Recovery
News Content:
As reported by China News Service, the China Performance Industry Association released the “2023 National Performing Arts Market Briefing” on March 20. The briefing indicates that the total economic scale of the national performing arts market in 2023 reached 73.994 billion yuan, marking a significant recovery compared to the same period in 2019. Despite the impact of the global pandemic, the Chinese performing arts market, which had been in a slump, showed a strong rebound.
The achievement is attributed to effective pandemic control measures implemented by the Chinese government and the proactive response and innovation of the cultural entertainment industry. As the pandemic prevention and control measures have become normalized, offline performances have gradually resumed, and the growing demand for high-quality cultural life among audiences has contributed to the revival of the performing arts market.
Additionally, the rapid development of emerging formats such as online performances and live streaming has also injected new vitality into the market. Many performing arts institutions have expanded their audience base and enhanced their market influence by integrating online and offline approaches.
With the continued economic recovery and the upgrading of cultural consumption, the China Performance Industry Association is confident in the sustained growth of the performing arts market in the future. The association predicts that with the introduction of more outstanding works and the further optimization of market conditions, the overall economic scale of the national performing arts market in 2023 is expected to continue to expand.
【来源】http://www.chinanews.com/cj/2024/03-20/10183706.shtml
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