随着科技巨头谷歌推出人工智能驱动的搜索引擎“搜索生成体验”(SGE)，这场搜索领域的革命可能对出版业产生深远影响。据Adweek报道，SGE可能导致出版商的自然搜索流量减少20%至60%，进而引发整个行业的广告收入损失，每年可能高达20亿美元。这一预测由Raptive创新执行副总裁Marc McCollum提出。出版行业正面临着前所未有的挑战，必须重新思考如何在AI主导的搜索环境中保持竞争力。
英文标题：Google’s Generative AI Search Could Cost Publishing Industry $200 Million in Ad Revenue
英文关键词：AI Search, Traffic Decline, Ad Revenue
英文新闻内容：The introduction of Google’s artificial intelligence-driven search engine, “Search Generative Experience” (SGE), has the potential to significantly impact the publishing industry. According to a report by Adweek, SGE could lead to a decrease in natural search traffic for publishers by 20-60%, resulting in an annual ad revenue loss of up to $200 million for the industry. This estimate was provided by Marc McCollum, the Executive Vice President of Innovation at Raptive. The publishing sector is facing challenges and will need to reevaluate strategies to maintain relevance and competitiveness in an AI-dominated search environment.
【来源】https://www.adweek.com/programmatic/googles-gen-ai-search-threatens-publishers-with-2b-annual-ad-revenue-loss/
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