中新社广州3月15日电 (记者 郭军)“面对不断变化的市场形势，积极创新产品、以新质生产力提升效益已成为许多中国玩具企业的共识。”广东省玩具协会会长陈黄漫近日在广州接受记者采访时表示。
陈黄漫指出，随着全球玩具市场的不断变化，中国玩具产业正面临新的挑战和机遇。一方面，国际市场需求的不确定性增加，贸易保护主义抬头，给出口导向型的中国玩具产业带来了压力；另一方面，国内消费升级，家长对儿童教育娱乐的重视，以及“二孩政策”的实施，都为中国玩具市场带来了新的增长空间。
为了应对这些挑战，中国玩具企业正在加大研发投入，创新产品设计，提高产品质量，以满足消费者多样化的需求。同时，利用互联网技术，加强品牌建设，拓展销售渠道，提高市场竞争力。
陈黄漫强调，通过创新驱动，中国玩具产业不仅能够适应市场的变化，还能够实现转型升级，提升国际竞争力。他预计，未来中国玩具产业有望保持稳健增长，前景可期。
英文翻译内容：
Title: Chinese Toy Industry Driven by Innovation, with Bright Prospects
Keywords: Toy Industry, Innovation, Market Challenges
News content:
Guangzhou, China, March 15 (Xinhua) — “In the face of a constantly changing market environment, many toy companies in China have reached a consensus on the need to innovate products and enhance efficiency with new quality production forces,” said Chen Huangman, president of the Guangdong Toys Association, in an interview with reporters in Guangzhou recently.
Chen highlighted that with the continuous evolution of the global toy market, the Chinese toy industry is facing new challenges and opportunities. On the one hand, the increasing uncertainty in international market demand and the rise of trade protectionism are putting pressure on China’s export-oriented toy industry. On the other hand, the domestic consumption upgrade, the emphasis on children’s education and entertainment, and the implementation of the “two-child policy” are bringing new growth space to the Chinese toy market.
To address these challenges, Chinese toy companies are increasing their R&D efforts, innovating in product design, improving product quality, and meeting the diversified needs of consumers. At the same time, they are leveraging internet technology to strengthen brand building, expand sales channels, and enhance market competitiveness.
Chen emphasized that through innovation-driven development, the Chinese toy industry not only can adapt to market changes but also achieve transformation and upgrading, and enhance its international competitiveness. He predicted that the future of the Chinese toy industry looks promising, with steady growth expected.
【来源】http://www.chinanews.com/cj/2024/03-15/10180738.shtml
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