苹果取消电动汽车项目，2000人团队转岗人工智能
据腾讯科技援引外媒报道，苹果公司已搁置并取消了自动驾驶电动汽车的所有开发计划。该项目启动已有十多年时间，期间投入了数十亿美元，但最终决定这不是一个可行的项目。
知情人士表示，苹果于美国当地时间周二向内部员工披露了上述决定，令参与该项目的近2000名员工倍感震惊。该项目将开始逐步缩减规模，而汽车团队（即特殊项目团队，简称SPG）的众多成员将被调往人工智能部门，由高管约翰·詹南德里亚（John Giannandrea）领导。
这些员工将专注于推动生成式人工智能项目，这已成为苹果日益重要的战略重心。生成式人工智能是一种计算机科学技术，它可以生成新的文本、图像、音频和视频内容。
苹果公司一直致力于人工智能领域，并在其产品中广泛使用该技术，包括Siri语音助手、面容识别和照片编辑工具。近年来，苹果还加大了对生成式人工智能的投资，并推出了能够生成文本和图像的工具。
业内人士分析，苹果取消电动汽车项目的原因可能是多种多样的。首先，电动汽车市场竞争激烈，特斯拉等公司已占据领先地位。其次，苹果在汽车制造方面缺乏经验，可能难以与传统汽车制造商竞争。此外，苹果可能认为人工智能领域具有更大的增长潜力和战略价值。
苹果公司尚未正式宣布取消电动汽车项目的消息，但有消息人士透露，该公司将在未来几个月内正式宣布这一决定。
英语如下：
**Headline:** Apple Scraps Electric Car, Shifts 2,000Employees to AI
**Keywords:** Self-driving, Artificial intelligence, Apple
**Body:**
Apple Inc. has shelved and canceled all development of itsautonomous electric car, a project that has been in the works for over a decade and has cost the company billions of dollars, according to people familiar with the matter.
Apple informed employees of the decision internally on Tuesday, shocking the roughly 2,000 people who had been working on the project, the peoplesaid. The project will begin winding down, and many members of the car team, known as the Special Projects Group, or SPG, will be moved to the artificial intelligence division led by executive John Giannandrea.
Those employees will focus on advancing generative AI projects, which have become an increasingly important strategic focus for Apple. Generative AI is a computer science technique that can create new text, images, audio and video content.
Apple has been working on AI for years and uses the technology extensively in its products, including its Siri voice assistant, facial recognition and photo editing tools. In recent years, Apple has also stepped up itsinvestment in generative AI, introducing tools that can generate text and images.
There are likely multiple reasons why Apple has canceled its electric car project. The electric car market is competitive, with companies like Tesla Inc. taking an early lead. Apple also lacks experience in manufacturing cars and may have struggled to compete with established automakers. Additionally, Apple may see greater growth potential and strategic value in AI.
Apple has not publicly announced the cancellation of its electric car project, but the people familiar with the matter said the company is expected to make the decision official in the coming months.
【来源】https://new.qq.com/rain/a/20240228A00HD700
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