阿里布局AI电商，推出营销工具“绘蛙”
科技巨头阿里巴巴正发力AI电商领域，近日推出了一款名为“绘蛙”的AI电商营销工具。据悉，该工具将为淘宝、天猫商家和达人在生成营销文案、训练专属AI模特等方面提升创作效率，助力商品快速被种草。
“绘蛙”由阿里巴巴（中国）有限公司100%持股的杭州连凡信息技术有限公司开发。据Tech星球报道，阿里成立了一支AI电商团队，目前正在打造这款AI电商产品。
据了解，“绘蛙”将通过AI技术帮助商家和达人解决营销文案创作难、专属AI模特训练成本高等问题。在生成营销文案方面，“绘蛙”可以根据商品信息和目标受众，自动生成多种营销文案，提升商家和达人的创作效率。
在训练专属AI模特方面，“绘蛙”可以利用AI技术，根据商家和达人的形象、风格和商品特点，训练出专属的AI模特。这些AI模特可以代替商家和达人出镜，进行商品展示和介绍，降低商家和达人的出镜成本。
阿里巴巴在AI电商领域的布局由来已久。早在2019年，阿里巴巴就成立了人工智能实验室，专注于AI技术在电商领域的应用。近年来，阿里巴巴在AI电商领域不断加大投入，推出了多项AI技术应用，包括商品推荐、客服机器人、智能物流等。
“绘蛙”的推出标志着阿里巴巴在AI电商领域的又一次实质化布局。该工具的应用将进一步提升淘宝、天猫商家和达人的营销效率，助力商品快速被种草，为消费者带来更便捷、更个性化的购物体验。
英语如下：
**Headline:** Alibaba Unveils AI Tool ‘Huifang’ to Empower Merchantsand Influencers in Marketing
**Keywords:** AI E-commerce, Marketing Tool, Alibaba’s Strategy
**News Content:**
Alibaba is expanding itspresence in the AI e-commerce sector with the recent launch of ‘Huifang,’ an AI-powered marketing tool. The tool is designed to enhance the efficiency of marketing content creation for merchants and influencers on Taobao and Tmall, helping products gain traction quickly.
Huifang is developed by Hangzhou LianfanInformation Technology Co., Ltd., a wholly-owned subsidiary of Alibaba (China) Co., Ltd. According to Tech Planet, Alibaba has established an AI e-commerce team that is currently developing this AI e-commerce product.
Huifang leverages AI technology to address challenges faced by merchants and influencers, such as difficulties in creating marketing content and the high costs of training dedicated AI models. In terms of marketing content generation, Huifang can automatically generate various marketing copy based on product information and target audience, improving the efficiency of content creation for merchants and influencers.
Regarding the training of dedicated AI models, Huifang utilizes AItechnology to train exclusive AI models based on the image, style, and product characteristics of merchants and influencers. These AI models can replace merchants and influencers on-screen, showcasing and introducing products, reducing the cost of appearances for merchants and influencers.
Alibaba has been actively involved in the AI e-commerce sector for some time. In 2019, Alibaba established an Artificial Intelligence Lab, focusing on the application of AI technology in e-commerce. In recent years, Alibaba has continuously increased its investment in AI e-commerce, launching various AI technology applications, including product recommendations, customer service robots, and intelligent logistics.
The launch of Huifang marks another substantial move by Alibaba in the AI e-commerce sector. The application of this tool will further enhance the marketing efficiency of Taobao and Tmall merchants and influencers, helping products gain traction quickly and providing consumers with a more convenient and personalized shopping experience.
【来源】https://mp.weixin.qq.com/s/CrEeBLxzpjd6NQjm9BozcQ
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