“悦己消费”兴起 女性“健康变美”成新潮流
中新网海口3月7日电(记者 张茜翼)随着女性自我意识的提升，“悦己消费”理念正逐渐成为一种新的消费趋势。女性不再仅仅满足于满足基本需求，而是更加注重自我提升和享受生活。
“三八”妇女节临近，海口“95后”女生吴书婕为自己规划了紧凑的假期行程。“明天放假半天，我准备看一场电影，再体验一节时下热门的拳击课程。”她说，“生活的仪式感，从取悦自己开始。”
吴书婕的消费行为并非个例。近年来，女性在美容、健康、娱乐等方面的消费支出不断增加。据艾瑞咨询数据显示，2022年中国女性悦己消费市场规模已达1.5万亿元，预计未来仍将保持高速增长。
这种消费趋势的背后，是女性自我意识的觉醒和对生活品质的追求。她们不再满足于传统社会赋予的家庭主妇角色，而是更加注重自我价值的实现和个人幸福感的提升。
“悦己消费”的兴起也带动了相关产业的发展。美容、健身、旅游等行业纷纷推出针对女性的定制化服务，满足她们多样化的需求。
值得注意的是，“悦己消费”并不意味着盲目挥霍，而是倡导理性消费和自我提升。女性在追求自我满足的同时，也应注意量力而行，避免过度消费带来的负面影响。
专家表示，“悦己消费”的兴起反映了女性社会地位的提高和自我意识的觉醒。女性不再仅仅是消费的客体，而是成为消费市场的主力军。这种消费趋势将对经济发展和社会变迁产生深远影响。
英语如下：
**Headline:** The Rise of the “Me-conomy”: Female Health andBeauty Become the New Fashion
**Keywords:** Self-indulgent consumption, female health, sense of ritual
**News Content:**
**”Me-conomy” on the Rise, Female “Health and Beauty” Becomes a New Trend**
Haikou, March 7 (China News Service) — With the rise of female self-awareness, the concept of “me-conomy” is gradually becoming a new consumption trend. Women are no longer satisfied with merely meetingbasic needs, but are paying more attention to self-improvement and enjoying life.
As International Women’s Day approaches, Wu Shujie, a “post-95” girl from Haikou, has planned a tight holiday schedule for herself. “I’m going to watch a movie tomorrow afternoon and then try a popular boxing class,” she said. “The sense of ritual in life starts with pleasing myself.”
Wu Shujie’s consumption behavior is not an isolated case. In recent years, women’s consumption expenditure on beauty, health, and entertainment has been increasing. According to data from iResearch Consulting,the size of China’s female me-conomy market reached 1.5 trillion yuan in 2022, and it is expected to continue to grow rapidly in the future.
Behind this consumption trend is the awakening of women’s self-awareness and their pursuit of quality of life. They are no longer satisfied with the traditional role of housewife assigned by society, but are paying more attention to the realization of their self-worth and the enhancement of their personal happiness.
The rise of the “me-conomy” has also driven the development of related industries. Industries such as beauty, fitness, and tourism have launched customized services for women to meet their diverse needs.
It is worth noting that “me-conomy” does not mean blind extravagance, but advocates rational consumption and self-improvement. While pursuing self-satisfaction, women should also pay attention to their own capabilities and avoid the negative effects of excessive consumption.
Experts say that the rise of the “me-conomy” reflects the improvement of women’s social status and the awakening of their self-awareness. Women are no longer just objects of consumption, but have become the main force in the consumer market. This consumption trend will have a profound impact on economic development and social change.
【来源】http://www.chinanews.com/sh/2024/03-07/10176215.shtml
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