在2024年西班牙巴塞罗那MWC上，荣耀CEO赵明表示，许多厂商对AI手机的概念存在误解。能够提供生成式AI能力的手机并不等于AI手机，两者相差甚远。真正的AI手机是可以发展、进化的，它搭载的是个人化的操作系统，真正懂用户，而且每个人的AI手机都能提供千人千面的不同体验。
赵明强调，荣耀要全力将欧洲打造成“第二本土市场”。
荣耀认为，AI手机的本质是通过AI技术赋能用户，提升用户体验。荣耀将继续加大研发投入，打造真正的AI手机，让用户享受更加智能、便捷的移动生活。
同时，荣耀将继续深耕欧洲市场，将欧洲打造成继中国之后最重要的市场。荣耀相信，通过提供优质的产品和服务，荣耀能够赢得欧洲消费者的青睐，成为欧洲市场的主流品牌。
荣耀在欧洲市场的布局已经取得了显著成效。2023年，荣耀在欧洲市场的出货量同比增长了50%，市场份额稳步提升。荣耀在欧洲市场推出的多款产品都受到了消费者的欢迎，其中包括荣耀Magic5系列、荣耀X系列和荣耀平板系列。
未来，荣耀将继续加大对欧洲市场的投入，包括加大研发投入、扩大渠道建设和提升品牌影响力。荣耀相信，通过持续的努力，荣耀能够在欧洲市场取得更大的成功，成为欧洲消费者心目中的首选品牌。
英语如下：
**Headline:**
**Keywords:** AI smartphones, European market, personalization
**News Content:**
Honor CEO: AI smartphones ≠ generative AI smartphones, full force to build Europe’s “second home market”
At MWC 2024 in Barcelona, Spain, Honor CEO Zhao Ming said that many manufacturers have misconceptions about the concept of AI smartphones. A smartphone capable of providing generative AI capabilities does not equate to an AI smartphone, and the two are vastly different. A true AI smartphone is one that can evolve and develop, and it is equippedwith a personalized operating system that truly understands the user, and each person’s AI smartphone can provide a different experience for thousands of people.
Zhao Ming emphasized that Honor will go all out to build Europe into a “second home market”.
Honor believes that the essence of AI smartphones is to empower users through AI technology and enhance user experience. Honor will continue to increase R&D investment, build true AI smartphones, and allow users to enjoy a more intelligent and convenient mobile life.
At the same time, Honor will continue to cultivate the European market, building Europe into the most important market after China. Honor believes that by providing high-quality products and services, Honor can win the favor of European consumers and become a mainstream brand in the European market.
Honor’s layout in the European market has achieved remarkable results. In 2023, Honor’s shipments in the European market increased by 50% year-on-year, and its market share has steadily increased. Several products launched by Honor in the European market have been well received by consumers, including the Honor Magic5 series, Honor X series, and Honor tablet series.
In the future, Honor will continue to increase its investment in the European market, including increasing R&D investment, expanding channel construction, and enhancing brand influence. Honor believes that through continuous efforts, Honor can achieve greater success in the European market and become the preferred brand for European consumers.
【来源】https://www.stcn.com/article/detail/1130459.html
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