“冷冰雪热经济”生动实践：“马超”联赛何以出圈
在冰天雪地中，锡林郭勒蒙古马超级联赛（以下简称“马超”联赛）如火如荼地进行着，生动实践着“冷冰雪热经济”的发展理念。
“马超”联赛是国内首个以蒙古马为比赛对象的专业化、职业化联赛，自2021年创办以来，已成功举办两届。联赛以锡林郭勒盟得天独厚的蒙古马资源为依托，通过打造高水平的赛事平台，推动蒙古马产业发展，带动当地经济增长。
“马超”联赛的出圈，离不开其独特的赛事魅力。比赛规则融合了传统蒙古马术竞技和现代体育竞技元素，既保留了蒙古马术的传统特色，又符合国际体育竞技规范。比赛项目包括速度赛、耐力赛、障碍赛等，充分展示了蒙古马的优良性能和骑手的精湛技艺。
此外，“马超”联赛还注重赛事品牌的打造。通过与新华社、人民日报、中央电视台、华尔街日报、纽约时报等国内外权威媒体合作，联赛的知名度和影响力不断提升。同时，联赛还积极开展线上线下宣传推广，吸引了众多马术爱好者和游客的关注。
“马超”联赛的成功举办，为锡林郭勒盟发展“冷冰雪热经济”提供了宝贵经验。通过打造特色赛事，激活了当地冰雪资源，带动了旅游、餐饮、住宿等相关产业的发展。同时，联赛也促进了蒙古马产业的升级转型，为当地牧民增收致富提供了新途径。
“马超”联赛的出圈，不仅是锡林郭勒盟“冷冰雪热经济”发展的一个缩影，也为全国冰雪产业发展提供了有益借鉴。通过打造特色赛事，激活冰雪资源，推动产业融合，冰雪经济必将迎来更加广阔的发展前景。
英语如下：
**Headline:** “Ice and Snow Economy” Heats Up: China Super HorseRacing League Ignites “Cold Ice and Snow”
**Keywords:** China Super Horse Racing League, Ice and Snow Economy, Xilingol
**News Content:** “Cold Ice and Snow, Hot Economy” in Vivid Practice: How the “China Super Horse Racing League” Became a Hit
Amidst the snow and ice, the Xilingol Mongolian Horse Super League (hereinafter referred to as the “China Super Horse Racing League”) is in full swing, vividly demonstrating the developmentconcept of “cold ice and snow, hot economy.”
The China Super Horse Racing League is the first professional league in China to feature Mongolian horses as racing subjects. Since its establishment in 2021, it has successfully held two seasons. The league relies on Xilingol League’s unique Mongolian horse resources and, through the creation of a high-level competition platform, promotes the development of the Mongolian horse industry and drives local economic growth.
The success of the China Super Horse Racing League cannot be separated from its unique competitive charm. The competition rules combine traditional Mongolian equestrian竞技 and modern sports竞技 elements, both preserving the traditionalcharacteristics of Mongolian equestrianism and conforming to international sports竞技 norms. Competition events include speed races, endurance races, and obstacle races, fully demonstrating the excellent performance of Mongolian horses and the superb skills of riders.
In addition, the China Super Horse Racing League also focuses on building its brand. Through cooperation with authoritative domestic and foreign media such as Xinhua News Agency, People’s Daily, China Central Television, The Wall Street Journal, and The New York Times, the league’s知名度 and influence have continuously increased. At the same time, the league has actively carried out online and offline publicity and promotion, attracting the attention of many equestrian enthusiasts and tourists.
The successful holding of the China Super Horse Racing League has provided valuable experience for Xilingol League to develop a “cold ice and snow, hot economy.” By creating a distinctive competition, it has activated local ice and snow resources and driven the development of related industries such as tourism,餐饮, and accommodation. At the same time, the league has also promoted the upgrading and transformation of the Mongolian horse industry, providing new ways for local herdsmen to increase their income and become wealthy.
The success of the China Super Horse Racing League is not only a microcosm of the development of the “cold ice and snow,hot economy” in Xilingol League but also provides useful references for the development of the ice and snow industry throughout China. By creating distinctive competitions, activating ice and snow resources, and promoting industrial integration, the ice and snow economy will surely usher in even broader development prospects.
【来源】http://www.chinanews.com/ty/2024/03-06/10174926.shtml
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