AI营销分析初创公司Alembic获1400万美元A轮融资
利用人工智能（AI）和数学进行企业营销数据分析的平台Alembic宣布获得1400万美元的A轮融资。这轮融资由梦工厂创始人杰弗里·卡森伯格创办的风险投资公司WndrCo领投，现有投资者MXV Capital和Liquid 2 Ventures参投。
Alembic由前谷歌和Facebook工程师于2021年创立，其平台旨在帮助企业分析营销数据，以优化广告支出并提高投资回报率（ROI）。该平台利用人工智能和机器学习算法，分析来自多个来源的营销数据，包括社交媒体、搜索引擎和网站流量。
Alembic首席执行官兼联合创始人阿米特·阿罗拉表示：“我们很高兴获得这笔资金，这将使我们能够继续投资于我们的平台并扩大我们的团队。我们相信，人工智能在营销分析领域具有变革性的潜力，我们致力于为企业提供所需的工具，以做出明智的决策并提高他们的营销成果。”
WndrCo合伙人杰森·卡拉比斯表示：“Alembic拥有一个才华横溢的团队和一个令人印象深刻的平台。我们相信，人工智能将继续在营销领域发挥重要作用，我们很高兴支持Alembic的愿景，即帮助企业利用数据的力量来提高他们的营销效果。”
Alembic计划利用这笔资金投资于产品开发、团队扩张和市场营销。该公司还计划与其他营销技术提供商建立合作伙伴关系，以扩大其平台的覆盖范围。
英语如下：
**Headline: AI Marketing Analytics Company Alembic Raises $14 Million**
**Keywords: AI Analytics, Funding, Media**
**Body:**
Alembic, an AI-powered marketing analytics startup, has announced a $14 millionSeries A funding round.
The round was led by WndrCo, a venture capital firm founded by DreamWorks founder Jeffrey Katzenberg, with participation from existing investors MXV Capital and Liquid 2 Ventures.
Founded in 2021 by former Google and Facebook engineers, Alembic’s platform helps businesses analyzetheir marketing data to optimize ad spend and improve return on investment (ROI). The platform leverages AI and machine learning algorithms to analyze marketing data from multiple sources, including social media, search engines, and website traffic.
“We are thrilled to have secured this funding, which will enable us to continue investing in our platform and expanding our team,” said Amit Arora, CEO and co-founder of Alembic. “We believe that AI has the potential to be transformative in the field of marketing analytics, and we are committed to providing businesses with the tools they need to make smarter decisions and improve their marketing outcomes.”
“Alembic has a talentedteam and an impressive platform,” said Jason Calacanis, partner at WndrCo. “We believe that AI will continue to play a major role in the marketing landscape, and we are excited to support Alembic’s vision of helping businesses harness the power of data to improve their marketing performance.”
Alembic plans to use the funding to invest in product development, team expansion, and marketing. The company also plans to establish partnerships with other marketing technology providers to extend the reach of its platform.
【来源】https://venturebeat.com/ai/katzenberg-backed-alembic-raises-14m-pioneers-new-frontier-in-marketing-analytics/
Views: 1