据报道,纽约时报正在开发一款新的基于生成式人工智能的广告定位工具,计划在今年下半年向营销人员推出。该工具将根据广告主的信息和目标,提供最佳的广告定位建议。作为全美发行量最大的报纸,纽约时报拥有强大的受众基础和商业价值。这一举措表明其正在加速数字化转型,通过AI技术创新提升竞争力。同时,这也将为广告主提供更精准的广告投放选择,提高营销效果。
Title: The New York Times to Roll Out New AI-Powered Ad Targeting Tools
Keywords: The New York Times, artificial intelligence, advertising tools
News content: The New York Times is reportedly developing a new generative AI-powered ad targeting tool, planning to roll it out to marketers in the second half of this year. The tool would provide optimal ad targeting recommendations based on advertisers’ information and goals. As the most widely circulated newspaper in the US, The New York Times boasts a strong readership and business value. This move signals its accelerating digital transformation, aiming to enhance competitiveness through AI technological innovations. It would also empower advertisers to make more precise ad placement choices and improve marketing effectiveness.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
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